MyMoM App

DIWAKAR SINGH

MyMoM-One Stop App for the Pre and Post Pregnancy Segment MyMoM incepted with an aim to be the India's

Largest Online Portal and Mobile application for Pre and Post Pregnancy care segment which offers multiple on demand services along with end to end marketplace. MyMoM would also emerge as the exclusive social networking site for would be MoM’s and MoM’s. MyMoM portal offers wide range of Women, Baby and Kids Products. We have over 4000+ items from 40+ top International and Indian brands like Pigeon, Funskool, Hot wheels, J&J,Pampers, Disney, Barbie, Fisher Price, Chota Bheem so on.

Mission Our mission is to provide best of the services products/brands

at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers all required services needed as they progress would be MoM to MoM of 5 Years .We are aiming to provide wide range of services which includes Doctor consultation, Maid Services, Beautician services . Our sourcing team working with over 100 vendors internationally, nationally to source the best services products/brands for you at the most affordable price.

Over time, we hope to 'Change' the way, Indian parents buy and avail services on mobile and web, so that they can be at home to spend more quality time with their 'Little ones' and family.

MyMoM-How it Works MyMoM has loads of information for pre and post pregnancy c

are women and committed to build a large online community for would be Moms and Moms'. There's a “Online Groups" feature so users can "find other moms in your stage of pregnancy or parenting. Build friendships and share stories, photos, advice, and more!“ Try to help her find a local moms group (ideally both online and in person) so reduce the feeling of isolation.

Yoga flows specifically designed for each of trimesters. The pre and post pregnancy care segment demand for many s

ervices ,keeping in view MyMoM designed to provide services such as 1) Maid Services 2) Baby Sitting 3)Beautician Services 4)Doctor Appointments 5)Nutrition 6) Yoga and Meditation Services

Who are the core team members behind this venture?

05/03/2023Confidential

Diwakar SinghCEO & Global Sales Head

•Entrepreneur and Technology Enthusiast, Professional with a decade of team leadership and business development excellence. Skilled at the planning, coordination and prioritization of entire Sales process, address business problems, support business initiatives and drive process efficiencies.

Ravi Janardhan-CTO

•Ravi Janardhan K, is founder/CTO of the company. He’s bachelors in Computer Science & Systems Engg, from Andhra University. Has rich experience in resource management, apart from being into programming, during his 6+years in Wipro. He’s ventured into entrepreneurship for last 8+ years.

MyMom-Functionality Tips from Celebrities Samiksha Vaccination Quiz and Contest Movies Astrologer Doctor’s Appointment(Website

Only) FAQ Section Food Supplements Yoga & Meditation Tips Parenting Tips Shop by Age

Membership Registration Member Privileges Capture Moments Upload Videos Latest Ads Wish List Book Shelf Create Albums Greetings and Gift SoS Application Online Chat

Connect With Us Website Mobile Apps Twitter Google + MyMoM Blog

Payment methods Credit Cards Net Banking ATM & Debit Cards COD(Cash on Delivery) (To be Implemented) Easy EMI(Equated Monthly Installment)

Product Categories Clothing & Fashion Toys School Supplies Birthday Party Supplies Baby Diapering Feeding & Nursing Bath & Skin Care Health & Safety Baby Gear Nursery Moms & Maternity

Gifts Many More…

Other Services

Doctor Consultation Maid Services Social Networking Beautician Services Astrology Yoga and Meditation Many More…

Revenue Model Revenue is generated through Advertising and also from

brand loyalty.10-15% Margin on every transaction Need to raise funds for branding and promotion, any of th

e portal or app in this segment visible and successful raised minimum 30 Mill in first two years of inception including FirstCry.

The segment potential is growing 300% year after year,as the mobile users reached 100 Billion on Dec 31st

,the most promising segment for ecommerce/mCommerce transactions is pregnancy and baby care till 5 years.

Propose to all Vendors to offer free or low cost services during maternity and series of events to create a great brand impact with in the user family

Propose vendors for joint campaign with MyMoM for their product and services to increase reach.

Create credible, valuable and dynamic partnerships

Marketing Strategy-Vendor Acquisitions

Reach multiple vendors of baby care and pregnacy care product, Hotels, Restaurents,Resorts,Local businesses and ask them to offer the MyMoM users free service one time during pre or pregnancy stage.

Create partnerships to joint promotional campaigns on MyMoM website.

Once we have ample list of free offerings we will list a free services offer section, or discount in next purchase.

Most of the business would be willing to offer once their service free for pregnancy/maternity stage for brand recall

Marketing Strategy

14 Website & recurring Optimizations : Rs 30 lacs Social Media campaigns : Rs 72 lacs Mobile App Dev & campaigns : Rs 30 lacs Vendor Enrollments : Rs 24 lacs Travel & offline campaigns: Rs 54 lacs Hosting : Rs 6 lacs Content Marketing: Rs 24 lacs Staff and Admin: Rs 60 lacs

Investment spilt of Rs. 300 Lac

15 150 Vendors 200000 Products App Downloads 500,000 Daily average Transaction up to Rs 30,000/- Valuation of 3-5 Mill (Min)

Target in 24 Months

16Android Play Store

https://play.google.com/store/apps/details?id=mymom.dotwebApple StoreIt’s in test flight mode Please search app using MyMoM Beta key wordWebsite:www.mymom.co.in

App Links

Cash Flow Projections(Jan 2016-Jan2018)

                           

Revenue Workings (          

FY 2016-17 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Total

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 126.00

                           

FY 2017-18 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18  

  18.00 20.00 22.00 24.00 26.00 28.00 30.00 32.00 34.00 36.00 38.00 40.00 338.00

                           

FY 2018-19 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19  

  45.00 50.00 55.00 60.00 65.00 70.00 75.00 80.00 85.00 90.00 95.00 100.00 575.00

Media Branding and Marketing

Social Media -----50%Digital Campaigns-20%Print Media: 10%TV and Radio: 20%

DIWAKAR SINGH

Thank You!