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Jamielee Kiff

Movie campaign hunger games

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Page 1: Movie campaign hunger games

Jamielee Kiff

Page 2: Movie campaign hunger games

A movie campaign involves various media pieces, for

example it consists of a full theatrical poster of a film, a

teaser poster, a full length trailer, a teaser trailer and

lastly a magazine cover. All of these things give the

audience information of the film and in some cases

attracts audiences. These are promoted both on the

internet and printed, this therefore means that these can

be accessed anywhere.

The movie campaign I am making is of a recent film, The

Hunger Games, Mockingjay Part 1.

Page 3: Movie campaign hunger games

Teaser Poster

Full Theatrical

PosterEmpire Magazine

Cover

• Black background

• Mockingjay bird

• Ring of fire

• Fire flames (orange, yellow and

red)

• Title (Mockingjay in gold writing,

also bold and in capitals)• Larger ring of fire

• Mockingjay bird; covered by

main picture of Katness (who is

he mockingjay in the film)

• Title (The Hunger Games;

Mockingjay part 1) still bold,

uppercase and gold, but more

noticeable.

• Release date

Page 4: Movie campaign hunger games

DIRECTOR: Francis Lawrence

STARRING: Donald Sutherland, Woody Harrelson, Jeffrey

Wright, Josh Hutcherson, Jena Malone, Julianne Moore,Stanley

Tucci, Elizabeth Banks, Philip Seymour Hoffman,Jennifer

Lawrence, Sam Claflin, Liam Hemsworth

GENRE: Drama, Action, Sci-Fi

Plot Summary:

The worldwide phenomenon of "The Hunger Games" continues to set

the world on fire with "The Hunger Games: Mockingjay - Part 1,"

which finds Katniss Everdeen (Jennifer Lawrence) in District 13

after she literally shatters the games forever. Under the leadership

of President Coin (Julianne Moore) and the advice of her trusted

friends, Katniss spreads her wings as she fights to save Peeta (Josh

Hutcherson) and a nation moved by her courage.

Page 5: Movie campaign hunger games

A teaser poster is a poster in which gives

less information out to the audience,

compared to the full theatrical poster.

Teaser posters are usually published

months before the release meaning it

doesn’t contain a release date.

A lot of the images in a teaser poster are

there not to make sense on purpose. This

grabs the audiences attention and makes

them want to watch the film as soon as it

is released.

Page 6: Movie campaign hunger games

As you can see the background of this poster is pitch

black, this connotes that the film itself is going to be

dark at points and with the contrast of the fire this

could represent two things. One being that there is

‘light at the end of the darkness’, two being that the

fire could connote violence and some kind of war. The

fact that this is a teaser poster, the mockingjay bird in

a ring of fire being the only image on this could easily

confuse the audience if they haven’t watched the

previous films. This is something typical of a teaser

poster as it doesn’t want to give to much away first of

all.

This picture of the mockingjay bird would be classed as the main picture/image on this poster.

Due to it being the only picture on the poster shows that although it may confuse some of the

audience, it must be significant. This could also be shown through how big the image is. It takes

over majority of the black background.

The writing on this poster almost mirrors the colour and style of the main image itself, blending

itself in to the actual main image. This is done because the writing is the same goldy, yellow,

orange colour as the colour of the fire. The writing is also styled similar to the material used for

the ring in the background. This could suggest because the material looks some what like steel

and the word ‘mockingjay’ is in that material, the mockingjay is made of steel and can beat

anything.

Page 7: Movie campaign hunger games

A full theatrical poster is usually

published out just before the film is due

out in cinemas (typically about a week or

two).

These posters have all information that

audiences need. For example, exact

release date, billboard, title of the film,

and the picture on this poster also reveals

more. It has more of a main picture than

a picture that confuses the audience.

The difference between this one and its

teaser poster is that the main picture is

consisted of the main character in the

film. Furthermore it has the release date

of ‘November 21st’ .

Page 8: Movie campaign hunger games

This poster still contains the black background but less of it. You

can only see the back background through the gaps in the fire

flames. This connotes that the fire flames are of significance

because it takes up majority of the background.

Furthermore, you can still see the wings of the mockingjay bird

but the body is covered by another bigger image (could be

classed as the main image now), of a young girl. To people who

are unaware of the Hunger Games films this could connote that

she is now the mockingjay and she has the same powers and

characteristics as the wings are still showing. Rather than telling

us they are showing it.

The same as the teaser poster this poster has the same style font.

It is still blending in with the main image as it is the same colour

and still looks like the same steel kind of material that is used to

show the ring.

Unlike the teaser poster this poster has the release date and a

billing board. These two things are shown in the same style and

colour as each other. They do look different however to the rest

of the writing. Rather than these being bold they are very much

thinner and not as noticeable especially the billingboard.

Page 9: Movie campaign hunger games

The use of a magazine cover is that it

promotes the film to audiences in a

wider context, hence the reason why

very movie campaign involves a

magazine cover. These also

specifically attract audiences

interested in movies as magazine

covers, like empire shown with the

hunger games movie are worldwide

and are known for movie reviews.

Like a full theatrical poster it involves

the name of the film and the main

image.

Page 10: Movie campaign hunger games

Masthead

Main cover

line

Pug

Banner

Main Image

Cover lines

Page 11: Movie campaign hunger games

https://www.youtube.com/watch?v=JzcYyzCZdiM

This link above is for the teaser trailer to the Hunger Games; Mockingjay Part1.

Teaser trailers are typically shorter and have much faster editing. They are made to cause the audience to think of enigma codes. This therefore causes audiences to want to go see the film when its released due to the questions they have once watching/seeing the teaser trailer.

This trailer uses one of the typical trailer conventions, the three part structure. It starts with a sound bridge of the president of district 13 and the man who is sitting opposite her speaking and telling the audience about the mockingjay (this is as well introducing the characters), then it reaches the peak which is all the violence that happens in the film, this is fast paced edited and short snippets of the shots. Lastly it ends back with the slow paced editing of Katness trying to help the people in the make-shift hospital. Which is basically a com down from the peak.

The music in this trailer also makes the peak especially more dramatic. It starts with non diagetic music which is quite slow (following the pace of the editing)it sounds somewhat victorious. Then it changes to both nondiagetic sound tracks and the diagetic sounds of the explosions etc. Then ends again with very quite non diagetic sound track with dialogue over the top.

Page 12: Movie campaign hunger games

https://www.youtube.com/watch?v=3PkkHsu

MrhoThe link above is for the full theatrical trailer of The Hunger Games

Mockingjay part 1.

Full theatrical trailers are used to show more to the audience. Unlike a

teaser trailer the full theatrical trailers make more sense to the audience, it

is also continuous.

Full theatrical trailers are released last in the movie campaign as it does

reveal much more, and attracts the mind of the audience nearer the time to

the movie being released in cinema’s, meaning they will go and see it.

They are usually much longer than a teaser trailer as obviously they reveal

more. Typically 1.50 mins to 2.00 mins

This trailer uses music (diagetic and non diagetic) just like a teaser trailer

to. Again typically beginning to become more dramtic towards the peak.