Monetization Case Study - Future Fight

Kiyat Games, Inc. Proprietary and Confidential

Kiyat GamesMonetization Test II

Marvel Future Fightby NetMarble


What’s purchasable with cash?

● Premium Currency : Crystals!○ $2.80 : 165 Crystals (1:58.9 ratio)○ $4.67 : 275 Crystals (1:58.9 ratio)○ $9.34 : 550 Crystals (1:58.9 ratio)○ $28.01 : 1650 Crystals (1:58.9 ratio)○ $46.68 : 2750 Crystals (1:58.9 ratio)○ $93.35 : 5500 Crystals (1:58.9 ratio)○ Every purchase is equal in its value○ BOGO promotion going on currently for each purchase

● Beginner’s Package (named Special Pack)○ Three packages available (Special Pack #1, #2, #3) - One time purchase only○ Priced @ $4.67, $28.01, $46.68 respectively○ Package vs. Regular Purchase : less Crystals but adds other goodies○ Overall, Special Packs are more valuable than Crystal purchase.


What can you do with Crystals?

● Dimension Chest and Hero Chest○ Dimension Chest : Gacha box that can provide either a hero, hero fragments, equipment○ Hero Chest : Gacha box that can provide a random hero

● Other in-game resources : Energy & Gold○ Energy is stamina that allows players to battle, and Golds are used for different upgrades



● Boosters○ EXP and Gold boosters

● Hero Packs○ Allows direct purchase of heroes of certain type (Combat, Blast, Speed, Universal)



● Uniforms○ Costume system that enhances hero aesthetics and basic stats

● Battle Respawn○ Allows users to respawn heroes when defeated in a battle


Can non-paying users gather Crystals?

● Daily Check-in Reward○ ~100 Crystals in a month (~$2.00 worth)

● Reach max level for each hero○ ~20 Crystals per each hero maxed○ 45 heroes in the current version -> 900 Cyrstals


Can non-paying users gather Crystals?

● Completing all Daily Achievement○ 25 Crystals per day

● Making in-game friends and inviting FB friends○ Offers various number of Crystals

** Difficult to gather Crystals as non-paying users. More so than other RPG games.


Premium Currency Usage Tutorial?

● Yes.○ Once during the tutorial○ The tutorial provides 100x Crystals. Then users are forced to buy 1x “Dimension Chest”

that draws a random hero.


Monthly Ticket / VIP Mode ?

● Monthly Ticket (Named Tony Stark’s Stash)○ $3.73○ Provides 200 Crystals instantly, then 75 Crystals each day for next 30 days○ Total of 2450 Crystals ($41.50 worth -> 1115% value of regular purchase)

● VIP○ VIP levels available from level 1 ~ 15○ VIP 1 requires 200 Crystal purchase -> need to spend $3.73 minimum○ VIP 1 receives only 1 benefit whereas VIP 15 receives 15 benefits○ First conversion doesn’t give you that much by becoming VIP 1.○ VIP system prevalent in Asian games, but not found in Western games.


Monetization UI

● “+” button at the top of the main screen & “Shop” button at the bottom○ Sales and promotions are shown at the very bottom of the main screen in a scrolling

text style (Kiyat prefers this method over bombarding with pop ups)


Monetization UI

● “+” button opens the Crystal tab of Shop.

● “Shop” button opens Shop menu. Users will need to navigate to Crystal tab to get to purchase option.

● Tapping any of these items brings user to the transaction screen. 2 steps to purchase!


So what’s $5 worth in game?

● ~ 275 Crystals

● VIP Level 1

● ~ 30,000 Gold

● 1 Dimension Chest

● ~ 180 Energy refill

● Any of two EXP and/or Gold 1-day boosters

● 11 Respawns from defeated battles


Conclusion

● Paying users will have significant advantages over non-paying users due to numerous benefits that Crystals provide

● Offers complex monetization system with more than 1 purchasable goods

● Does not bombard users with promotions, packages, sales, and pop-ups. Maybe because there is only one product to sell that there is not many options for promotions.

Mobile

Monetization Case Study - Future Fight