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Live the brand
How to engage Telenor employees to be good brand ambassadors?
Anders Börde, Mobilized Business AB
Purpose of training program
Increase competence on Telenor Brand Platform
2500 Telenor Employees on appr 8 different locations
Target Group
Take “fluffy” branding language to concrete situations for employees to recognize
Fuel new energy into branding work - using new, innovative and engaging methods
Live the
Example: Day 6 - SMS Only
4. Answer
5. Feedback
1. Situation
2. Question
3.
Alternatives
Day 7 - SMS mob-site video
1. Intro sms + link to mob-site
2. Mob-site with intro to video + video
Day 7 - SMS mob-site video
1. Intro sms + link to mob-site
65% of company participated
81% of these joined whole program
Very Good
Good
Not so good
Bad
0% 25% 50% 75% 100%
More than 90% happy with program
47
45
7
1
Much betterknowledge
Better knowledge
Some betterknowledge
None improvedknowledge
0% 25% 50% 75% 100%
95% think program gave increased insight in Brand platform
14
46
35
5
Mobile very usefulfor training
Mobile useful fortraining
Mobile not souseful for training
Mobile not usefulfor training
0% 25% 50% 75% 100%
94% think mobile is useful or very useful tool for training
30
6
1
Some comments from the participants
“Jag tycker vi borde ha fler såna utbildningar inför säljpitcher, nyheter, produkter etc. Billig informationskanal för 1.700 potentiella "säljare" som vi anställda ju faktiskt är“
“Tycker ni gjorde detta väldigt bra. Fina priser plus att vi får friska upp minnet lite. Fler tävlingar/utbildningar på detta sättet hade uppskattats“
“Trevligt för alla högt uppsatta som vann ipad och statistrollen....“
Anders Börde, Mobilized Business AB