Mobiles Learn Human: Follow the Needs

Future Foundation | @futurethoughts

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33% of US and EU5 consumers

(72% of 16-24s) say they browse the

internet in bed every single night

Source: nVision Research, 2014

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333Source: nVision Research, 2014

Among global 16-24s who regularly

communicate via social networks, 50% prefer

to do so via a mobile device

40%+ of GB Millennials say they will be using

their smartphone to order some of their

Christmas gifts this year

Smartphone penetration by 2018 (among

adults 16-64): 70%+ in EU5, Nordics, US

and China

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PERSONAL HEALTH TRACKING APPSSource: nVision Research, 2014

15%

16%

20%16%

GLOBAL GE

N Y

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16%

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9Source: nVision Research, 2014

China 55%

Brazil 71%

India 56%

USA 40%

“I receive too many calls and notifications at unwanted times”

“I check my phone more often than I would like too”

43%

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10Source: nVision Research, 2014

USA Spain

52%

China

64%

S.Korea

50%

28%

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INTEREST IN WEARABLES

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Quiet AppsQuiet apps Quiet hardware

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1414

15Source: nVision Research, 2014

I only ever postabout positive

aspects of my life

1 in 3TOTAL

1616

of Gen Y regularly post updates/photos to their

social network while attending a live event50%

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What’s next? Bio-sharing…

“Biogram lets anyone stamp

their heart rate data on photos.

It's not that exciting, perhaps,

for pictures taken on a relaxed

day in the park with friends. But

sharing your heartbeat after

climbing a major mountain

peak? That's bragging rights”.

of Gen Y “live uploaders” would be

interested in “biometric” mobile content3 in 4

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