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The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy On-boarding experience that converts more than 85% of the users with Facebook connect. Increase your virality K factor. Mobile gamification rules. In app purchase best practices. The ASO factor. About the speaker: Gilad Bechar- Mobile Product & Marketing Mentor Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana) Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University. As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
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After A/B Testing +200 Features
Register for our updates at
bit.ly/moburst
We work on every part of your mobile strategy, product and
marketing to empower you to succeed fast
Notable Clients
moburst is an international mobile agency, based in New York and Israel,
specializing in mobile product optimization and app marketing.
After working with hundreds of apps, we’ve developed the knowledge and
tools needed to achieve mobile success.
300+ Media
Partners150+ Apps in
Top10 Charts 2.5K+Mobile
Campaigns 90M+Mobile
App Installs
Turning your vision into a mobile success.
We empower our clients to succeed by offering
product and marketing services to suit their needs.
Our approach blends science with art:
we are data-driven yet creative minded.
Improved Marketing Funnels
Better User Experience
More Organic Downloads
and Better Conversion Rate
Smart Segmentation for
Targeting Engaged Users
Analytic
Measurement
Product
Refinement
App Store
Optimization
User
Acquisition
Optimize Discoverability & Conversion Rate
Search is the #1 app discovery method.
Mobile users are impatient make your app discoverable.
(Can be directly influenced)
• Title
• Tags / Keywords
• Description
• Category
• Publisher’s Name
• Screenshots
• Logo
• Link Building
• Pricing
(Dependent on user engagement)
• Downloads / Download Trends
• CTR
• Retention Rate
• K Factor
• Play Time
• Reviews
Content Factors Usage Factors
The Bottom Line
More Organic Downloads + Better Conversion Rate
Play your users
Gamification Rules
1. Simple Stupid - Get better each entrance.
2. First make it easy. Then harder.
3. Sell “time”. Let the user “earn” every thing.
4. Compare the user to “others”.
5. Compare to “friends”.
6. Let the user brag.
7. Let the user feel his progress.
8. Let the user collect something.
9. The higher the level – more options.
10. Make the user expect something 24/7.
11. Make the user believe there is a world he didn’t get into.
12. Offer shortcuts for money or viral act.
or how to get rid of your users
Bad – Permission Attack
Bad – Permission Flow
Bad – Too Many Options
Bad –Optional FB Connect
Bad - iPhone Location
50%-50% – Push Flow
Flow that actually works
Facebook Connect
iPhone Push
Sure!Nope
Would you want to be notified
when your friends send you a
message?
If you won’t allow it you won’t be
able to respond fast
If you won’t allow it you won’t be
able to respond fast
Would you want to be notified
when your friends send you a
message?
App Name
Photo
Try Again
X
Tap On The Name Of The App
iPhone Contacts
K factor and other buzzwords
Bad –No Share Incentive
Great Sharing, 50% UX
Smart Email
Mass Invite
Bad –Rating UX
Rate 5 Stars
The money path
Bad –Monetization Charts
Monetization charts
No Incentive For 1.99-19.99
In App Purchase
Great In App Purchase
In App Purchase Flow
Most Popular Up
In App Purchase / Virality Block
In App Purchase / Virality Block
Feature Fine Tuning
10,000versions
Different
Texts
10 versions
Different
Backgrounds
10 colors
Different
Images
10 images
Different App
Placements
10 placements
And that’s before we started to personalize
Age, Time, Country, Language, Screen Resolution, Gender, User Value etc…
X
X X
X
The Best InteractionAlways Personal
Always Data Driven
Video: X5 Click Revenue Banner: Not Intrusive
Banner
?
W/ W/O
92% 8%
Creating an option to provide the right experience
to the right end user at the right time
Ease of use Vs Security Vs Privacy Vs Sign-Up conversion
IF …
The user has the facebook app installed
AND …
Gender is Female
AND …
At least two local dating apps are installed on the device
THEN …
78% followed the FB connect
Therefor this segment got only FB connect from now on
Result : 98% of the segment pressed FB Connect
overall+4% in all FB sign ups
How can we give a good experience while
waiting for a finding the nearest car?
Facebook news feed?
Local news?
Discount for the ride?
IF …
Uber is not installed
AND …
It’s a loyal customer ( Active more
than 5 months in the app )
THEN ...
NEVER MIND
IF …
Uber is installed
AND …
Rush hour
AND …
It’s a new customer
THEN ...
OFFER COUPON
IF …
Uber is not installed
AND …
User ’s age between 17-22
THEN ...
SHOW FACEBOOK FEED
Reducing 19% abandonment rate
• Think outside of the box
• Don’t look for a general
solutions
• Most of the red flags are
within your data already
• Better personalized,
better conversion
