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MOBILE:Old Screen, New World
SIZMEK PRESENTS
Hi, I’m Laura Foster. I’m the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.
Hispanics are more likely to use a smartphone as their primary deviceto connect to the Internet.
Hispanic Non-Hispanic
45% 38%
Experian, May 2014
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
Introduced
Tablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
IntroducedTablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
NativeAdvertising
Paid media where the ad experience follows the natural form and function of the user
experience in which it is placed
User Experience (UX)A person’s perceptions and responses that result from the use or anticipated use of a product, system or service
Data First
Retargeting
TargetingBreaking through the clutterCookie DroppingBottom Line
ROIWorkflow
Rich Media
Standard BannerClickthroughEngagement
0%
10%
20%
30%
40%
50%
60%
Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product Reviews
HispanicsNon-Hispanics
MediaPost, Nov 2014
90 minutes more viewing videos on digital devices than the U.S. average.
Streaming Mobile Video
43%
Downloading Mobile Video
36%
17% non Hispanic25% non Hispanic
MediaPost, Nov 2014
• Over 20% of opening weekend ticket sales for every hit last summer
• More likely to see a movie on opening weekend: 47% to 37%
• 30% more on concessions
• The most supportive of luxury theaters and alcoholic beverages
Variety, June 2014TheWrap, July 2014
1. Able to move or be moved freely or easily.2. Of or relating to cellular phones, handheld computers, and similar technology.
adjectivemo bile