Mobile Moves Business: Unlock the new Indian

shopper journey

Source: goo.gl/4hiFJO

We check our phones 80 times a day by 2020 a whopping 83% of India's populations will have a mobile connection

The untapped opportunities of mobile

By 2020, 80% of retail e-commerce in India will be on mobile. since % time spent on mobile will grow by 66%2 by 2018 vs just 4 years back,

Indian consumers spend 21% of their time on Mobile (up to 2.2 hours a day in case of Young Adults!), only 7% of marketing ad spends are invested on this medium.

Mobile has transformed the shopper journey76% of all shopper journeys contain mobile – be it for browsing, shortlisting or discovering new product

42% consumers use mobile to transact or purchase and 88% say that they will use mobile to purchase next year

79% of online purchases were on mobile. Facebook plays a key role in the shopper’s journey given 9 out 105 e-commerce users are on Facebook and 90% consumers who seek information on Facebook are likely to buy the product