Mobile Friendly IRL: Beyond Best Practices By Ashely Berman Hale

#SMX #24A @bermanhale

Finding Wins in the Short Term

Mobile Friendly IRL

Beyond Best Practices


Finding Wins in the Short Term

Mobile Friendly IRL

Beyond Best Practices




#BeTheRhino


Hi. I’m Ashley.

I like technology. I mean well.

┏༼ ◉ ╭╮ ◉ ༽┓



I can’t get the budget or approval


Google Documentation

“Mobile is critical to your business and will continue to be so”



Relevant Case Studies




Comparative Mobile Traffic




Comparative Mobile Traffic


I only have a small budget


Clean up


Clean up

Start small

By site section

By product

By customer

By element


Clean up

Start small

Get buy in


Our code/platform is a hot mess

Our code is a hot mess


Go Halfway• Speed: images• Strip some CSS



AMP• By element



AMP• By element

Social


I only have control over the content


Do your research


Do your research

Structure your content


Do your research

Structure your content

Meta & Markup


We only care about our brick & mortar


Local search is mobile search


Local search is mobile search

Google My Businesshttps://tinyurl.com/trackgmb


When all else fails -



Legal requirements


Legal requirements

Accessibility is kind


And finally;


D.R.E.A.M.


Thank you!

See you at the next #SMX

In the meantime, let’s be friends.

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