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W E C O N C E P T, D E S I G N & C O D E E M O T I O N S
© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
M O B I L E A P P D E V E L O P M E N T T R E N D S
A G E N D A> I T ’ S T I M E T O G O B E Y O N D ‘ M O B I L E F I R S T ’ P L A N N I N G
> 1 0 T R E N D S I N M O B I L E A P P D E V E L O P M E N T
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
Susanne Böck Managing Director Webmedia7 Middle East FZE
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
I T ’ S T I M E T O G O B E Y O N D ‘ M O B I L E F I R S T ’ P L A N N I N G
> Mobile growth is booming
There are almost 7 billion people on the planet.
6.0 billion own a mobile phone – only 4,5 billion own a
toilet and 3.5 billion own a toothbrush.
More than 90% of adults have 24/7 their mobile
phone within arm’s reach
74% of smartphone users use their phone to help with shopping … with 79% ultimately making a
purchase
90% of all text messages are read within 3 minutes
of being delivered
70% of mobile searches lead to action within 1 hour
T H E U N I T E D A R A B E M I R A T E S R A N K 1 S T I N S M A R T P H O N E P E N E T R A T I O N :
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
1 . U S E R E X P E R I E N C E F I R S T
> USER CONVENIENCE AND A HIGH QUALITY EXPERIENCE ARE CRUCIAL
> BUILD A MOBILE CUSTOMER STRATEGY
4Steps
Acquisition
… T O B U I L D A M O B I L E S T R A T E G Y
LoyaltyMobile
CommerceCustomer
Experience
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
2 . I N T E G R A T I O N W I T H B A C K - E N D - S Y S T E M S
2016 2017 2018
Midsize to large companies will spend
33% more on application
integrations than in 2013
Over 67% of all new integrations flows will extend
outside the enterprise
firewall
More than 50% of the cost of
implementing 90% of new large systems will be
spent on integration
What do mobile apps integrate with?• CRM, Marketing Automation • Payment Gateways • Enterprise Backend Systems (Integration to
Legacy Systems)
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
4 . C L O U D D R I V E N
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
There is currently much controversy over which mobile apps are better -native applications or mobile cloud applications.
5 . S E C U R I T Y
> What are the worst security dangers you should pay attention to?
1. Security and authentication of API calls
2. Break Session from online if Phone is lost
3. Permission Leaks
4. Secure Data Storage
5. Single Sign On
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
3 . U S I N G A P I S T O A C C E L E R A T E I N N O V A T I O N
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
> And to deliver seamless user experience
• Application Programming Interfaces (APIs) encapsulate back-end
information systems
• APIs also open enterprise resources to third-party developers
• … but make sure APIs are secure
> API Backend as a Service (Baas)
6 . C O N T I N U O U S D E L I V E R Y
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
7 . B E A C O N A N D L O C A T I O N B A S E D W I F I S E R V I C E S
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
8 . W E A R A B L E T E C H N O L O G Y
There are also a lot of noise around fashion and
textile industries adopting wearable technology
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
9 . N A T I V E V S M O B I L E W E B
NATIVE MOBILE APPLICATIONS
PROS • Full access to mobile device features • Deep integration capabilities • Deeper security implementations in
app • Highly responsive and smooth
performance • Rich user experience • Strong functionality Superior
customization
CONS • Longer development cycle • Non-portable code • Expensive development and support
accessibility via application stores means:
• Less control for app administrators
• Longer approval cycles • Adherence to restrictions
• Needs skilled developers of native code for every mobile OS
PROS • Lightweight solution • Reusable and scalable code • Web developer expertise is
sufficient • Inexpensive coding and
deployment • Can be freely accessed on the
web • Quick and easy to develop,
distribute and update
CONS • Slower performance than native
solutions • Very limited offline functioning • Limited multimedia support • Cannot leverage all native OS and
Android features • Cannot replicate native touch-and-
feel • Mobile browser incompatibility • Inconsistent rendering across
browsers
MOBILE WEB APPS
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
9 . N A T I V E V S M O B I L E W E B
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
9 . N A T I V E V S M O B I L E W E B
1 0 . I N T E R N E T O F T H I N G S
> Consumer efficiency
> Health Care
> Transportation
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
A B O U T W E B M E D I A 7 A S " D I G I T A L N A T I V E S " , W E D E V E L O P C U S T O M - T A I L O R E D A N D E S P E C I A L LY T H E
L A T E S T I N C O N C E P T S F O R O U R C L I E N T S , F O C U S O N T H E I R N E E D S A N D P R O V I D E
P R A G M A T I C S U P P O R T I N T H E A C H I E V E M E N T O F T H E I R C O R P O R A T E O B J E C T I V E S .
B E S I D E S R E A L I Z I N G W E B S I T E S , E C O M M E R C E S O L U T I O N S A N D P O R T A L S W E P R O V I D E
A D E E P E N K N O W L E D G E I N M O B I L E A P P L I C A T I O N S , E I T H E R N A T I V E D E V E L O P E D F O R
I O S , A N D R O I D O R W I N D O W S O R A S H T M L S O L U T I O N F O R S E V E R A L D E V I C E S .
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I
K E Y F A C T S W E O P E R A T E A C R O S S M I D D L E E A S T A N D E U R O P E . O U R C L I E N T S C O M E F R O M D I F F E R E N T B R A N C H E S
A N D T O A L L O F T H E M W E S U S T A I N L O N G T E R M P A R T N E R S H I P S .
C L I E N T S A T I S F A C T I O N I S O U R N U M B E R O N E P R I O R I T Y. W E T A K E T I M E T O L E A R N A B O U T T H E B U S I N E S S O F O U R C L I E N T S , T H E I R
E X P E C T A T I O N S A N D B U S I N E S S G O A L S . T O A L L O U R C U S T O M E R S W E M A I N T A I N L O N G - T E R M P A R T N E R S H I P S . M O S T O F O U R
C U S T O M E R S R E LY O N O U R C O M P E T E N C Y S I N C E S E V E R A L Y E A R S - A N D T H I S U S U A L LY H O L I S T I C A L LY, A C R O S S A L L M A R K E T I N G
D I S C I P L I N E S .
E X P E R T I S E P R O J E C T S E M P L O Y E E S O F F I C E S
7 Y E A R S 2 6 0 + 2 5 2
W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I