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App Marketing Networks 2014Mobile Ad Servers Landscape

Mobile ad servers with real-time bidding functionality

2016Edition

MoPub

The world’s largest real-time bidding exchange in mobile

Mobvista

House ads, feature-rich SDK, Native ad technology

Inneractive

Open exchange, private marketplace, programmatic

Upsight

Unbiased ad mediation, real-time segmentation

Appodeal

Programmatic mediation, automatic optimisation

MobFox

Free for publishers, native ads, dynamic allocation.

Epom Ad Server

Real-time bidding, engaging ad formats

Tapsense

Programmatic, native ads

Smaato

Mobile first ad server, Native Ad Builder

Fyber

Open mediation, audience segmentation

AdTapsy

Bundled SDK, geo-optimised mediation,

real-time analytics

Propeller Ads

Automatic optimisation, video ads

Opera Mediaworks

Rewarded Ad Mediation, interactive TV ad inventory

AerServ

Mobile video mediation, rewarded video, multiple ads

Supersonic

Mobile video mediation and real-time-bidding

OpenX Mobile

OpenX Bidder for Apps, programmatic advertising

AdMob by Google

Cross-promote apps for free with AdMob house ads