M I L L E N N I A L

J U L Y 2 0 1 5

MOBILECOMMERCE

TRENDS

M I L L E N N I A L S A R E S T A R T I N GT O S H I F T S P E N D I N G T O M O B I L E

mobile commerce among millennials

35%purchase on mobile today

23%purchase on mobile internet

18%purchase via mobile apps

1

Count = 1.216 Millennials

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

M I L L E N N I A L M O B I L E C O M M E R C E U S E R S B U YR E G U L A R L Y A N D S P E N D S I G N I F I C A N T A M O U N T S

mobile commerce among millennials

91%purchase on mobile monthly

30%purchase more than $50 monthly on mobile

3

Count = 1.216 Millennials

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

B I G O P P O R T U N I T I E S E X I S T T O I N C R E A S E T H ER E L E V A N C Y A N D U S E F U L N E S S O F M O B I L E A D S

mobile ad perceptions among millennials

64%none of the ads they usually seeare useful or relevant

39%

30%complain of companies squeezingexisting TV Ads on to mobile

companies don’t do enoughcustomization (or personalization)

4

Count = 1.216 Millennials

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

M I L L E N N I A L S W A N T M O R E C U S T O M I Z E D ,E N T E R T A I N I N G A N D L O C A L I Z E D A D S

mobile ad perceptions among millennials

44%interested in coupon, deals fora product I am looking for

40%

37%

interested in fun game like contestto win prizes

interested in local, closebysale or coupon

5

Count = 1.216 Millennials

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

M I L L E N N I A L S W A N T T O B U Y M O R E O N T H E I RP H O N E S , B U T T H E E X P E R I E N C E N E E D S T O I M P R O V E

mobile purchasing perceptions among millennials

35%would like to buy more on theirphone but it’s too hard to do so

Only 9 %

6

Count = 1.216 Millennials

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

think companies offer a greatexperience if I click on the ad

Only 14%think companies make it easy totake action after seeing the ad

T H E F U T U R E O F M O B I L E C O M M E R C E

“Increasing mobile commerce adoption will require a mix of more useful andrelevant mobile ads and an optimized mobile commerce experience.”

Tom Dorf, Vice President, Advertising, MocoSpaces

7

M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y

“A huge opportunity exists to create more customized, localized interactive andrewarding mobile ad experiences that take advantage of smartphone features. If

you back that up with an easy to use mobile commerce experience, you couldcapture significant mobile commerce spend.”

Julie Diaz-Asper, Founding Partner, Social Lens Research

Learn more about the study: www.sociallensresearch.com