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Copycat this!The best tips from the mobile gaming industry
Sanoma / Mobile Inspiration Conference, Amsterdam; 24.03.2015
…a boutique consulting firm specializing in mobile apps & services.
Concept Phase: Business & Product
Development
Interim Management
User Acquisition & Mobile Marketing
Analytics
Workshops
13
Goals Increase retention and re-engagement during free trial period Increase subscription sales
How Measure retention events Prioritize Concept: try to reach a high level of customization A/B testing of various onboarding flows Implementation Measure impact & optimize
Results 7days-Retention increased by 6% Subscription sales increased by 11%
Copycat this! – Gamification of Onboarding Process
17
Goals for launching in Germany „Bug-free“ release 100+ 5 star reviews in the first 24h Top 10 Ranking position „Overall“
How Recruiting of 3000 testers via social and mobile Staged releases: 3 Beta versions with 200 / 1000 / 3000 users Softlaunch in Austria 2 weeks prior the launch date At launch date:
push-notifications & mobile banners in all portfolio apps Email newsletter w/ call-to-action „5 star reviews“
Results #4 „Overall“ at launch day (paid UA started 24h later)
Copycat this! – Staging & Cross-Promotion
19
TV is the „old new“ Reach & performance Quality of Users = ROI positive Halo & Carry-over effects
Copycat this! – User Acquisition Tactics
22
TV is the „old new“ Reach & performance Quality of Users = ROI positive Halo & Carry-over effects
Social Networks are a two-way street 360° integration Social SEO & ASO Keep an eye on the new ones: PewDiePie, Meerkat, ProductHunt
Copycat this! – User Acquisition Tactics
25
TV is the „old new“ Reach & performance Quality of Users = ROI positive Halo & Carry-over effects
Social Networks are a two-way street 360° integration Social SEO & ASO Keep an eye on the new ones: PewDiePie, Meerkat, ProductHunt
IMcommerce the next platforms are messaging apps communication, commerce, banking, dating, gaming etc. it´s the early days = competitive advantages
Copycat this! – User Acquisition Tactics
26
1. Play more mobile games & Watch others playing games
2. Attend gaming conferences
3. Apply data-driven product development & decision-making
4. Put the „fun“ first – monetization comes naturally
Copycat this!