Maximize Profitability with Intelligent Roaming

11

Syniverse Proprietary

Maximize Profitability with Intelligent Roaming

Mary Clark, Chief Marketing Officer

Syniverse Proprietary2


Global roaming revenue 6% CAGR

until 2019 amounting to

$88bn$50bn (56%) will

be from data*

New Roaming Models

Latent Demand

Quality of Experience

Best Effort Not Enough

Data! Coherent LTE Strategy

*Source: Ovum Mobile Roaming Forecast Report 2014-2019

The LTE Opportunity Needs Addressing Now


The Revenue Opportunity and Risk

The Switch Risk...“Roam like home” deals are putting more than $16bn at risk today for large operators in the U.S., the U.K. and Germany as consumers say they would consider switching service providers for a roaming discount.

$30bn

Source: Juniper

$16bnAddressing Roaming Pricing Proactively…Would drive growth of $30bn in the global roaming services market in the next three years to $90 billion. That’s 6.4 percent of total global revenues by 2018.

Source: Syniverse and SEEC

Pricing Strategies Must Adapt By Applying Intelligent Roaming


Three UK Commercial

https://www.youtube.com/watch?v=52R9tRKZFeg&app=desktop

Syniverse Proprietary6Maximize Roaming Profitability

Intelligent Roaming

Operators need to get accurate, actionable information about their

roaming business by using Real-Time Intelligence to: increase retail

revenues, reduce wholesale costs and influence the quality of subscriber

experience


Segmented, targeted, real-time

offers

Cust

omer

Exp

ecta

tions

Customer Satisfaction

Mass-market

pricing and plans

DCH

CRM SS7

Intelligent Roaming Customer type Usage/spend patterns Travel frequency Length of stay Roaming zone Device used Services used

Retail Roaming Is The Growth Engine


The Next Obstacle - Billing

The spine of a mobile operator

Needs to support roaming pricing experimentation

Billing system investment will be

required

Need firmly evidenced

business case to justify

The worldwide external spending on OSS and BSS solutions will reach $33.4 billion in 2018, growing from $28.3 billion in 2013 at a compound annual growth rate of 3.4% (IDC)


Building the Business Case

Addressable Base X Uptake Take

Rate X Usage Levels X Value Per Day

E.g. # of silent roamers

E.g. # of days travelled x % days package used

Evidence to Justify Billing System and Intelligent Roaming Investment

Survey


Intelligent Roaming- Customer Case StudyTier 1 operator with more than 40 million subscribers faced lack of visibility into its roaming networks, creating two needs: Deliver personalized marketing offers to gain new business Improve quality of experience to increase subscriber usage

Customer Challenge

Customer Requirements

The operator identified two objectives: Respond to subscriber needs with customized data roaming packages and remove fear

of bill shock Gain greater intelligence into usage patterns to improve detection of service issues

Syniverse devised a customized solution from its Real-Time Intelligence product suite to deliver: Real-time detection of subscribers in roaming partners’ footprint Identification of roamers on out-of-date data plans Promotion of tailored cost-effective data plan to postpaid roamers Individual usage monitoring and reporting to prevent bill shock

Syniverse Solution


Intelligent Retail Roaming Contextual Campaign

MORE

Global WirelessData Plans

Present an Offer

Select a Data Plan

$15 daily

$25 weekend

$35 weekly

Subscriber Behavior Analysis

Detect and Learn

Segment and Configure

ü

Accept and Adopt

MonitorMORE

Global WirelessData Plans

Select a Data Plan

$15 daily

$25 weekend

$35 weeklyü


Results The Syniverse Intelligent Roaming portfolio enables timely, contextual

engagements to enhance quality of experience and grow revenue


Potential risk avoided and revenue gained cannot be ignored

Zenith is roaming AUPU equaling domestic AUPU

Increase granularity and sophistication of global offerings through usage-based segmentation

Grow retail volumes by applying insight from accurate and actionable real-time information

Leverage retail growth to win inbound revenue and to influence cost base

Monitor and control quality received and offered

Executive Summary

13Maximize profitability – Syniverse Intelligent Roaming

14Syniverse Proprietary

Thank You!