Making the case for moble

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@constantcontact #ccmobile

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making the case for mobile beyond text messages

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making the case for mobile tips for marketing that’s mobile-friendly

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facebook.com/stellar247

#ccmobile

@stellar247 share

learn more

blogs.constantcontact.com/tag/mobile/

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129,000,000 # of smartphones

owned in U.S. in 2012 comscore.com

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29% of Americans

use only mobile devices to access the

internet. ondeviceresearch.com

91% of U.S. adults

own a cellphone theatlantic.com

56% own a

smartphone Pewinternet.org

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83% of the audience for this webinar use mobile devices to manage their personal lives

80% of adults 18-44 have

their smartphones with them

22 hours a day

mediabistro.com

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220,000,000!

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35,000,000!

USE FOR BING…or MICROSOFTAUDIENCE

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mobile responsive vs.

mobile friendly mobile friendly

technology

question marketing + strategy question

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US smartphone subscriptions

expected to grow

+28% in 2013

Mary Meeker

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people look at mobile devices

150x per day

people look at smartphones

200x per day

Alan Moore, No Straight Lines

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of Americans under 35 used a mobile device to make a donation.

40% used a mobile device to browse non-profit websites and emails.

50%

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75% used phone to get real-time,

location-based information

70% who ran a local search via mobile acted within one hour

90% of mobile searches lead to an action

local search

PewInternet.org

searchengineland.com

CMO Council

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Litm

us.c

om

44% of email is opened on a mobile device.

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Blue Hornet

80% of users delete

mobile email that doesn’t look good.

Blue Hornet

of users unsubscribe from email lists after

receiving mobile email that doesn’t look good.

30%

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66% of small businesses are using mobile for their business.

34% aren’t.

small business use of mobile

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Constant Contact customer research

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34% aren’t.

•  have no plans to adopt mobile in the future 65%

•  lack of customer demand 56%

•  “mobile isn’t relevant to my industry or business” 28%

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Constant Contact customer research

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Dorothy S. Jones April 1, 1947 – April 5, 2013

Services

Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.

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why not?

we’re a nonprofit…

not best for my

products… cost is too

high…

we’re regulated

by the government…

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mobile for operations 82%

calendar or time management

74%

customer communications

52%

GPS / mapping

44%

accounting or invoicing

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Con

stan

t Con

tact

cus

tom

er re

sear

ch

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YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO.

Karen McGrane, author of Content Strategy for Mobile @karenmcgrane

“

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at the end of the day, it’s

about

success

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tip #1 avoid

using too much text

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avoid multiple columns

tip #2

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tip #3

clear and easy calls to action

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avoid tiny

fonts

tip #4

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9-point font, headlines don’t stand out

Minimum: 22-point headlines, 11-point body text, improved contrast

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avoid tiny

fonts

tip #4

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Better: 22-point headlines, 16-point body text

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tip #5 use

images carefully

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don’t ignore local

search

bonus

#1

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don’t ask customers or supporters to

turn their phones off!

bonus

#2

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camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t

ignore mobile

tech

bonus

#3

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youtube.com

100 hours of video uploaded

per minute

1.4 billion images

taken on mobile per day Nokia’s Vesa Jutila, at DigitalK 2012

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44%

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less is more. focus – use less text

use a single column

clear and easy calls to action

no small fonts (test, test, test!)

use images carefully (don’t rely on them)

claim your listings: be found on local search!

let your customers use their phones

don’t ignore your phone (pics, video, social)

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next steps

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have more questions? check out our answers to 10 of the most popular at the blog… (http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions)

if you’re ready to review your email template for mobile, call a coach today: 855-816-6508

want to learn more? try other live local seminars near you… constantcontact.com/local-learning/seminars.jsp

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making the case for mobile beyond text messages

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APPENDIX data references

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Making the case for mobile: data references •  Slide 3 – intro stats

–  129 million smartphones owned in U.S. / January 2013: http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Reports_January_2013_U.S._Smartphone_Subscriber_Market_Share

–  91% U. S adults own smartphone / May 2013: http://www.theatlantic.com/technology/archive/2013/06/more-than-90-of-adult-americans-have-cell-phones/276615/

–  29% of Americans access internet only through mobile: http://ondeviceresearch.com/blog/post-pc-era-in-the-us-#sthash.gh5XrvB4.dpbs

•  Slide 4 – personal mobile use –  % of audience mobile use: from webinar registration data –  80% have phone up to 22 hours a day / April 2013:

www.mediabistro.com/alltwitter/smartphones_b39001 •  Slide 7 – % increase in smartphone subscribers

–  +28% expected smartphone subscriber growth / May 2013: Mary Meeker, Kleiner Perkins -- http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013, slide 40

•  Slide 8 – mobile giving and nonprofit search –  40% of Americans (under 35) gave via mobile / January 2012:

http://wediditnyc.wordpress.com/2013/01/04/giving-trends-in-2012/ –  50% used a mobile device to browse NP websites / January 2012:

http://wediditnyc.wordpress.com/2013/01/04/giving-trends-in-2012/

•  Slide 9 – Local Search –  75% get location based info / May 2012:

http://www.pewinternet.org/Reports/2012/Location-based-services/Summary-of-findings.aspx

–  90% of mobile searches lead to action / April 2011: http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760

–  70% take action in one hour of a mobile search / CMO February 2013 :

http://www.cmocouncil.org/download-success.php?id=254&doc=summary •  Slide 10 – % of emails opened on mobile

–  42% of email opened on mobile / May 2013: https://litmus.com/blog/outlook-com-breaks-into-email-client-top-ten-at-6

•  Slide 12 – small business adoption of mobile –  66% are using, 34% aren’t – from May 2013 Constant Contact research:

http://news.constantcontact.com/research/5713-sixty-six-percent-small-business-owners-use-mobile-technology

•  Slide 13 – reasons SMBs not using mobile –  all from Constant Contact research / May 2013:


•  Slide 16 – how SMBs use mobile for their operations –  all from Constant Contact research / May 2013:


•  Slide 17 – “so what” slide…why SMBs need to consider mobile for communication

–  Just 3% of email users view email on more than one device / June 2012: https://litmus.com/blog/saving-email-for-later-opens-across-devices-environments

–  80% delete and 30% unsubscribe from email that doesn’t look good on mobile / March 2013: http://www.bluehornet.com/news/full/new-survey-reveals-shifting-consumer-views-on-email-marketing

•  Slide 28 -- # of images, hours of video, # of Instant Messages –  # of images: attributed to Nokia’s Vesa Jutila during his talk at DigitalK,

10.1.12 in Sofia, Bulgaria –  hours of video: http://www.youtube.com/yt/press/statistics.html –  # if instant messages expected to be sent by end of 2013:

http://www.designntrend.com/articles/4791/20130613/whatsapp-news-27-billion-messages-sent-one-day.htm

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