Lessons Learned Selling Mobile Products in the

EnterpriseCasey Collins

CEO, Scrimmage

Product #1: Playbook™

Playbook Mobile optimized learning platform

with comprehensive content delivery, knowledge acquisition, and reporting/analytics tools

Available in both iOS and mobile web formats for maximum flexibility

Built in API’s for 3rd party integration including single sign on, dynamic roster feeds, deep linking, and database push/pull

Product #2: Queue™

Knowledge/Training Reinforcement and Gamification platform with complete reporting/analytics engine

Branded and configurable with deployment on any device

Standard integration APIs

Social, competitive, and viral serious gaming activities that are perfect for knowledge reinforcement, training, and educational environments

Ideal engagement tool across all verticals that can reside within any educational ecosystem

Lesson #1

Mindset: “What Do I

Have” is a better

question than “What

Do I Need”

Lesson #2

Strategic:

Fitting Into Existing

Ecosystems vs.

Creating Your Own

Ecosystem

Lesson #3

Strategic:

Direct vs. Channel

Lesson #4

Strategic:

Specialization

Lesson #5

Sales:

Mock ups and Demos

Lesson #6

Sales:

Facts and Feelings

Lesson #7

Marketing:

Mindshare and

Education

Lesson #8

Engineering:

You can’t integrate

enough

Lesson #9

Engineering:

Don’t let roadmaps

become bottlenecks

Lesson #10

Management:

You

Are Too Poor To Buy

Cheap