Is the web page becoming obsolete? What is the future of mobile?

Inter American Press Association#SIPBarbados2014

In the beginning…

Source: Geocities archive

…but now

The web page lives

“In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device.

Beyond that, 35% reported that they get news in this way ‘frequently’ on their desktop or laptop, and 21% on a mobile device (cellphone or tablet).”

Source: Pew Research - State of the News Media 2014

But mobile is growing, FAST

In Latin America

Source: Mobile Economy in Latin America report (GSMA).

In U.S. Hispanics

62% of Hispanic consumers in the United States have Internet access at

home, compared to 76% of the general population, so we rely more on our mobile devices for web use. Source: State of the Hispanic consumer the Hispanic market

imperative (Nielsen).

We’re chatty and text happy

On average we send or receive 941 text messages per month, more than any other ethnic group. And we out-talk any other mobile user group by 40%, with 13 calls per day on average.

We also download more music and pictures from our mobile phones than any other consumer group.

Source: State of the Hispanic consumer the Hispanic market imperative (Nielsen).

98%

2%

January 2010

95%

5%

January 2011

82%

18%

January 2012

66%

34%

January 2013

48%52%

January 2014

Our mobile growth

So, is there room for everybody?

News content

Immediate Comprehensive Exclusive

News content

ImmediateSummaries / digestsQuick curationBreaking news / AlertsTop stories

Snack sized news

NYT Now Launched this

week Subscription

based Targeted for a

mobile audience

Quick updates, summaries and curated content

Snack sized news

Circa Launched

2012 Breaking news Users follow

stories and receive quick updates

Content curated from many sources

News content

ComprehensiveIn depth live coverageNews streamsMultimediaArchivalTopic pages / verticals

Richer experiences

In January Forbes introduced article page streams to better engage mobile audiences and feature visual content.

Richer experiences

Different types and sources of content

Original content or curated

News content

ExclusivePremium content offeringsLong formInvestigationsSpecial projects/packagesInteractive data visualizationsNiche sites

What should newsrooms do?

Focus Prepare Invest Experiment

Takeaways

Understand each platform so you can build better things.

Be mindful of your audience.

And yes, mobile is growing, so be ready.

But don’t forget about this guy

Contact

Charo HenríquezInnovation Editor – GFR Media

Twitter: @charohenriquezLinkedin: /charohenriquez