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Strictly private and confidential
TABLE OF CONTENTS
1.Introduction
2.inTaxi overview
3.Strategic agreement with Fly
4.Fly background
5.Fly in Russian market
6.Fly worldwide
7.Unique features of contract
8. New possibilities
9. Unique integration technology
10.Investment highlights
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Strictly private and confidential
inTaxi is a transportation network startup currently operating in Russia.
inTaxi has secured a unique channel for massive user acquisition on international markets(Europe, Turkey, Middle East, Africa and US) through entering into a global exclusive distributionagreement with one of the leading smartphone producers.
The shareholder are considering strategic options regarding attracting investors or teaming upwith strong international players to maximize the value potential.
Below you will find an overview of the company and the opportunity.
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INTRODUCTION
Strictly private and confidential 4
Launched in
April 2011
Self-funded
3.2MPartnership with FlyPre-installed app in all smartphones
Tech service when1 city can belaunched in 3 days
User’s lifetime7 months - 1.5 yrs
Average usermakes 3 ridesper month
User base1 M registrations
INTAXI OVERVIEW
Strictly private and confidential
In 2013 inTaxi entered into initial pre-installation agreement
with FLY The Agreement visibly increased user base. This positive trend
still persists Following successful cooperation with inTaxi, FLY became the
shareholder of inTaxi and secured long term agreement
Agreement Terms:
Exclusive 10 year agreement Strategic partnership as shareholders The contract is based on English law Global coverage (for all Fly brands and markets)
Agreement Deliverables:
Pre-Installation of inTaxi app on all Android powered
devices Promo flyers inside phone boxes to incentivize first rides
Joint promo activities with FLYLong term agreement covers 200M+smartphone installation globally in 10 yrs
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STRATEGIC AGREEMENT WITH FLY
Strictly private and confidential
Introduction to FLY
▪ Group of companies Meridian Group is one of the leading and fastest growing OEM in Russia, India, Turkey, Europe and Middle East.
▪ The Group covers three brands (Fly, Kazam and Tough Shield) designed for various markets. The strategy of FLY is to produce low and mid price smartphones and offer significant bonuses to retailers. All smartphones are Android based.
▪ In 2Q14 FLY became the leading OEM in Russia and Ukraine with 16%-18% market share outpacing Samsung and Nokia.
▪ Launched in 2014 in Europe, Kazam is projected to become an important player in 2015.
▪ In June 2014 Fly became the leader in smartphone market in Russia, left behind Samsung.
www.rbcdaily.ru
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FLY BACKGROUND
Strictly private and confidential
Smartphone market in Russia
Up to 30M FLY smartphones will be sold in Russia in 2014
36% penetration in 2013
Distribution model is centered around independent retailers
Mobile operations have very limited retail network and do not have strong B brands
Sizable pre-installation arrangements could
only be achieved with producers of smartphones. There is no chance to enter into AT&T type agreement
Producers
Producers
Leading smartphone producers
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FLY IN RUSSIAN MARKET
Strictly private and confidential
Phone widget
Ability to install a «taxi near you»phone widget that automatically determines user location, and allows user to call a cab with one click without even opening the app
Push notifications
New follow up push feature thatallows to push info to users
On air software updates
Send regular software updates toall devices to improve customerexperience and driveapp activations
Contact book, gmail account, Location
Details of google account and user’s geolocation
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UNIQUE FEATURES OF CONTRACT
Strictly private and confidential
Box marketing
inTaxi company logoon the boxes to driveattention to the app
Promo coupon inside the box
Phone box insert withinformation about InTaxiapp and the promo codeto incentivize first rides
FREE RIDEFREERIDE
COUPON FOR
Main screen app non-removable
inTaxi application to be installed on the main screen best-location in smartphone which means that it’s visible to every end user who actually switches on and works on the smartphone
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UNIQUE FEATURES OF CONTRACT
Strictly private and confidential
NEW POSSIBILITIES
Communication channel
▪ Push notifications
▪ Bonus system (user gets promo-codes associated with his activities in the app)
▪ Referral system (motivate users to share app with their friends)
White Label solution for big taxi companies
▪ Coverage of all big Russian cities
▪ Global expansion with smartphone partners
▪ Negotiations with another big smartphone producer
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Strictly private and confidential
UNIQUE INTEGRATION TECHNOLOGY
Get request for addingnew taxi station Send basic
contract
Taxi station fills electronicform of contract
and send it back
Create newAgent/Personal account inour online dispatch system
Link the operatorto new account
Send login/passwordand start sending
orders
Easy way to add a new taxi station that takes about 1 day
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5 6
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Strictly private and confidential
INVESTMENT HIGHLIGHTS
1. Enormous potential to build the largest taxi player that covers Russia and other new markets (Asia, part of Europe)
2. Experienced management team with vast expertise in mobile applications and connections among mobile phone producers
3. Unique agreement with leading smartphone producer that ensures installations
4. Global expansion with smartphone partners on other markets of their strong presence: Europe, CIS and Asia
5. Attractive user economics due to exclusive preinstall agreements
6. Reduced taxation system
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