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WINNING WITH REVENUEHow to Think About Mobile Monetization Early On
"A whitepaper on early stage mobile a design tactics, monetization strategies, and mobile user validation as part of Koombea's #productvalidation series"
RITIKA PURIELLIE CACHETTE
WINNING WITH REVENUEHow to Think About Mobile Monetization Early On
Mobile app growth is at an all time high. Companies are looking for unique ways to bring online engagement to mobile - taking industry knowns from web and applying them to mobile does not always translate to success. Building out a mobile strategy requires an HQWLUHO\�GLHUHQW�DSSURDFK�DOWRJHWKHU��
This guide will:ȏ�Outline Early Stage Revenueȏ�User Experience Do's and Don'tsȏ�How to Have a "Mobile First" Strategyȏ�Mobile Features that Work and Don't
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Some Examples:
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Industry
Service
Travel
Music
Dating
Business
Health
Example App
Uber
Orbitz
Shazam
Tinder
Genius Scan
Lose It!
Main app Feature
Scheduling
Booking
Consuming / Content
Consuming / Content
Integration Function
Tracking Data
01 August 2014 Koombea
01
02
1. Early Stage Mobile RevenueMobile’s Unprecedented Impact
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01 August 2014 Koombea
Total Internet usage of mobile and desktop devices in the US.
CNN article and report from ComScore, Jan 2014
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To Charge at Download or Not?
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01 August 2014 Koombea
03
EARLY STAGE REVENUE
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