How to Succeed With Rewarded Video Ads

Rewarded Video Webinar

How To Succeed With Rewarded Video Ads

Bikash Chowdhury () - What does this mean. Is this a placeholder slide2About InMobiInMobi is the worlds most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally.

Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi reaches over 1 billion unique mobile devices across 200 countries.

3AgendaWhat is Rewarded Video

Comparison with Video Ads

Rewarded Video in Action

Integrating Rewarded Video in an App

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5Monetization is difficult2% of all developers split 54% of all app revenue, making over $100,000 per month

88 % of developers make under $10,000/month

On both iOS and Android, 15% of developers earn only $100 - $500 per app per monthSource: Developer Economics

As you can see with point 1, it is a very top-heavy business. A large chunk of the tail hardly makes any money from their apps.

6How can you make your mark?

Build a superb app.????PROFIT!

Step 2 usually involves marketing & some luck!

Ive referenced a meme: http://knowyourmeme.com/memes/profit here.Also, the Flappy Bird GIF is in context of luck. Since the app went viral so suddenly.

7Monetization using adsOne way to make money from your app is by showing adsAd units like banner and text are commonly used but are also low eCPM and low-engagement formatsYou can maximize profits, by choosing your ad formats wisely

Banner ads are dead Dave MaxwellGame Developer

Enter Rewarded Video

9What is Rewarded Video?Is a short video ad formatAround 15 seconds longNon-skippable videoUser opts-in to watch the video in exchange for rewardVirtual goods or in-app gifts

Diving straight in. Weve positioned the webinar such that it isnt an intro to monetization but tips to devs who already know what Rewarded Video is.

10Anatomy of a Rewarded Video ad

Video length is around 15 seconds

Always ON soundUser-Centric Ad ExperienceNon Intrusive Ad Placement

This slide will have an image dissecting the parts of the rewarded video ad.

11Anatomy of a Rewarded Video adVideo length is around 15 seconds

Always ON soundUser-Centric Ad ExperienceNon Intrusive Ad Placement

Data AugmentedCTAEngaging, dynamic End Card

Replay Button

This slide will have an image dissecting the parts of the rewarded video ad.





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13Video vs Rewarded VideoMetricVideo AdsRewarded Video AdsUser is Rewarded?NoYes. User might choose to prolong the game by watching a video.User RetentionLowHighSkippable?YesNoLTV of users acquiredLowHighMethodVideo is pushed to userUsers opt-in to view the adVideo completion RatesLowHigh due to non-skippable format

14Why we should consider Rewarded VideoMonetization

Encourages players to stay with a game longer than they might otherwise

Provides high eCPMs

User-centric experience

Rewarded Video Ads can be used to nudge non-paying users towards IAPs (Less than 5%* of users make even one in-app purchase)* AppAnnie

Have added emojis into the deck to make it look informal and dev. friendly.

15Why we should consider Rewarded VideoUser Acquisition

Provides high quality, engaged users to advertisers

Increases brand recall through guaranteed video completes, leading to increased organic downloads

Incentivized-view only, leading to informed clicks and high quality downloads

Have added emojis into the deck to make it look informal and dev. friendly.

16Success storiesRedBit Games, LimaSky and Apex Designs saw their eCPMs surge after implementing Rewarded Video Ads

Crossy Road has made >1 million dollars from Rewarded Video Ads alone!

Cookie ClickersDoodle Jump: DC EditionCrossy Road

Mona Sharma () - Okay! We don't have permissions from them.Mona Sharma () - The last point is in news, so can definitely use, by citing source.Sohan Maheshwar () - We have permissions for a case study so we can use it here no?





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18Rewarded Videos work for

Most genres of gaming appsArcadeCards/CasinoAdventure/SimulationRPG/ACTIONNon-gaming appsMusic streamingSocial

Subway SurfersSlotomaniaPayback 2SpotifyText Me

Subway Surfers, Cookie Clicker, Payback 2 and Spotify

19Gaming

90s Word PuzzlesBitcoin Billionaire

1. Is from 90s Word Puzzles

2. Popular game Bitcoin Billionaire incorporated video ads. When a drone appears, the player can tap the box to receive a random positive or negative event. If the event is positive, they can potentially double the reward by watching a short video.

20Non-GamingSpotify is using rewarded video for giving free 20-30 min of streaming time to non-premium users

In theory its watching an ad to check out the ad-free experience.





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22Things to considerWhere should I place an ad

What should be the frequency of ad

What rewards can I offer

Which ad platform should I work with

Ad Placement & Frequency

24Common placements for your Rewarded Video At a store front

A non-paying user can opt to watch a video in exchange for rewards like, coins, level up etc.

25Common placements for your Rewarded Video

During gameplay

At the start of the game to get power packs or game boosts

As an incentive for not abandoning the game on repeated failures.

When the user is repeatedly losing at a level, instead of leaving the game he/she can view the video to earn a virtual gift or reward that can help you progress in the game

26Common placements for your Rewarded Video

At any point in the app

Use this to upsell a premium version of your app could be ad-free or with more features

Going back to the Spotify feature again.

Rewards

28How to choose the right rewardGive users optionsMake the experience of receiving rewards even more gratifying by giving them reward options to choose fromThis A/B testing will give you insights for future rewards

Personalized RewardsReward your users based on their progress in the game. Loyal users get bigger rewards.

Money is not all!Instead of sticking to virtual currencies, you may reward users creativelyFor instance Spotify leveraged rewarded video ads to gift users 30 minutes of free streaming

Train your users to think of IAPGiving out rewards that are similar to those given out for IAPs can nudge them to buy IAPs to get ahead in the game.

Choosing Your Ad Platform

30Choosing the right Ad PlatformDo the ads load fast?

Is the video experience in HD?

What does the end card look like?

Global demand

Flexibility on the format

a. Does the ad loads fast? With pre-buffering enabled, publisher has the option to cache the videos.

b. Is the video experience in HD?Get rid of pixilated videos by tying up with a partner which supports HD quality videos.

c. How does the end card looks like?attractive end cards can lead to higher CTRs

d. Global DemandEven though there are certain ad groups that work well with Rewarded Video Ads, its imperative to have demand diversity

e. Flexibility on the format:Some ad networks offer flexibility on parameters of the ad unit like length of video, skip options, visual aspects of the ad etc..

Rewarded Video Integration

Reward users on completion of incentivized actionEnjoy user retention and higher monetization!Decide to reward usersIdentify rewarded slots on appIntegrate with ad networks SDK/API

Mona Sharma () - I feel this part needs to be more technical. Like what are different kinds of integrations out there in the market (with native callback or server to server callback). [email protected] what do you think?Prithvi Mani () - [email protected] Agreed. Details in next slide. Too much detail might become too InMobi centric and too much technical detail might not be what the audience is looking for. Let me know what you think.Mona Sharma () - Integration part looks fine now.32Rewarded Video Integration ChecklistTwo part integration Interstitial and Callback Mechanism Preload Video Ad

Right reward for right placement

[Sohan: we should have less text on this page]

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InMobi inDecode - Helping Developers Decode The App Business

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Questions?

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How to Succeed With Rewarded Video Ads