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4 ENGAGEMENTNow that your users have opened your app, it’s your job to keep
them engaged and coming back for more content or product.
40,000 USERS OPEN MY APP
Owned Use your owned properties including your website,
other apps, social channels, and app store placement
to promote your app.
Earned Use third party social mentions, shares,
reposts, and reviews to promote your app.
PaidUse advertising and paid promotion on third party
publishers’ and ad networks’ inventory to promote your app.
Attribution AnalyticsUtilize the industry’s most granular event, cohort,
and retention reporting to evaluate campaign
performance so you can make more informed ad
spend decisions.
STARTUP
Attribution AnalyticsCreate user segments based on in-app actions and
export them to your ad partners for retargeting
based on these actions.
Attribution AnalyticsCombine your app store optimization with your paid
campaigns for a lower effective cost-per-install. On
average, every paid install drives an additional 1.5 organic
installs by increasing app store visibility.
In-App MarketingSend an in-app message to welcome your
new users or provide them with special
welcome offers.
ENTERPRISE
Attribution AnalyticsUsing segments you’ve created in Attribution
Analytics, setup re engagement ad campaigns
to target users who’ve downloaded your app
but never opened or engaged with it.
STARTUP
In-App MarketingSend push notifications to users who have downloaded
your app but have never opened it.
In-App MarketingA/B test push notifications, messaging, features, and
navigation flow to determine the best offers,
messaging, and user experience, based on segments
you’ve created.
ENTERPRISE
34,000 USERS ENGAGE WITH MY APP
App Store AnalyticsExamine your app’s ratings and reviews to gain insight
on how to improve your product for your users.
Attribution AnalyticsUtilize event, cohort, and retention reporting to
determine long-term user value (LTV) and when
you should be remarketing to lapsing users.
STARTUP
In-App MessagingBuild user segments based on in-app
behavior, demographics, and location so you
can deliver personalized push notifications
and in-app messaging at the ideal time.
In-App MessagingAdd deep links to push notifications and in-app
messages to deliver users to specific locations in your
app and trigger automated actions like applying a
discount at checkout.
ENTERPRISE
How to Market Your App Throughout Its LifecycleThe TUNE Marketing Console is the only enterprise platform that
unifies measurement across user discovery, acquisition, retention, and engagement. Mobile
marketers trust the TUNE Marketing Console every day to easily find actionable insights and
streamline their workflow, helping them focus on driving results. The TUNE Marketing Console
seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide
critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use
the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity.
AppApp
START
Solutions in the TMC
Attribution Analytics: The most
robust campaign measurement for mobile marketing
App Store Analytics: Boost your
app store discoverability
In-App Marketing: Increase the
value of the users you've acquired
3 CONVERSIONTo download your app, a potential user has to be able to find it. If
they’ve arrived in the app store organically, your app store assets
have to be compelling enough that a user wants to download it.
50,000,000 PEOPLE SEE AN AD FOR MY APP
STARTUP
50,000 PEOPLE DOWNLOAD MY APP FROM THE APP STORE
1,000,000 PEOPLE CLICK ON AN AD FOR MY APP
Attribution AnalyticsWork with and evaluate campaign performance for
hundreds of ad partners through a single SDK to
drive awareness of your app.
Attribution AnalyticsMake ad campaign setup fast and easy by creating ad
tags and sharing event data with your ad partners.
Do this by using the most reliable and scalable
pre-populated templates in the industry.
Attribution AnalyticsAnalyze multi-touch attribution to determine different
ad partners’ value across the entire conversion journey.
Impressions — not just clicks — contribute to installs
and purchases too.
GROWTH
Attribution AnalyticsEmploy deep links — links that drive users directly from an
ad to a specific location in an app — to drive higher
conversion on your ads.
ENTERPRISE
App Store AnalyticsTrack keyword rankings for your and your
competitors’ apps, get keyword suggestions,
and generate download estimates to improve
your app store ranking and discoverability
STARTUP
App Store AnalyticsTrack changes to your and your competitors’
app assets to see how these changes have
affected your organic downloads.
GROWTH
ENTERPRISEApp Store Analytics
A/B test your Apple App Store assets (like title, description,
icon, screenshots, and videos) to determine which variations
of assets drive the most downloads. Optimizing app store
assets allows you to capture more users with no cost.
2 DISCOVERYIt can take a potential user an average of three to seven exposures
to your app before they download it from the app store.
10,000 USERS DEEPLY ENGAGE WITH MY APP AND HAVE HIGH VALUE
1 AN APP IS BORNCongrats! You’ve built an app, but now you need users.
After you publish your app, you’ll need to think about how
to effectively market it.
1
FINISH