How to Have a Successful App

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  • How to Have a

    Successful App

  • 2

    New App Stats Average price of an app is currently between $1

    and $1.50, but by this time next year, 94% of

    these apps will be free to install

    By 2017, nearly 4.4 billion people will be using

    mobile apps

    Games are the most popular apps, followed by

    education and business apps, then apps for

    lifestyle and entertainment

    U.S. app users download an average of 8.8 apps

    per month in the year 2014

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    3 Summarized Steps

    Step 1:

    Create an

    original app

    Step 2:

    Obtain users

    Step 3:

    Engage and



    With apps expected to earn more than $77 billion by 2017, theres no time like the present to get in on the market. - Julie Bawden Davis, Writer for American Express

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    1. Create an Original App

    Come up with a unique idea

    Develop an original design

    Choose the best platform for your app

    Determine whether your app is free or


    The best apps only do one thing, but they do it very, very well. Its important that the app is original, improves on another app, solves a problem or entertains. - Avid Larizadeh, Contributor to Forbes Magazine

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    2. Obtain Users

    Promote your app If you dont market your app, no one will

    know that it exists

    Utilize the following to get the word out: Press release

    Social media

    Ad Campaign

    Word of mouth


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    3. Engage and Monetize Users

    Done through app analytics solutions

    Mobile developers consider various

    options through data from analytics

    Provide value that users are seeking to

    properly engage the audience

    Offer updates

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    Sources 1. Caulderwood, Kathleen. How Do You Make Money When Less Than 1% of Apps Are Financially Successful. International Business Times. Times Magazine, 7 March 2012. Web. 14 Sept. 2015. .

    2. Davis, Julie Bawden. How to Start Developing a Successful App Today. Openforum American Express. American Express, 8 April 2014. Web. 14 Sept. 2015. .

    3. Intelligence, BI. This Is How App Stores Are Competing for Consumer Dollars and Loyalty. Business Insider. Business Insider, Inc. 22 June 2015. Web. 14 Sept. 2015 .

    4. Koetsier, John. Mobile App: Analytics: What Winning Mobile Developers Use. VentureBeat. VentureBeat, 9 July 2015. Web. 14 Sept. 2015. .

    5. Larizadeh, Avid. Eight Tips For a Successful App. Forbes. Forbes Magazine, 19 July 2013. Web. 14 Sept. 2015. .

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