1. Generate $5k-$15k from your event app Allan Isfan, CEO,
MyEventApps @isfan @myeventapps
2. Agenda Introduction The numbers (WOW!) Social = mobile
Sponsorship Exhibitor/vendor services SuperApps Profit Equation
Summary 2
3. 3 Smartphones are the fastest spreading technology in
history! More smartphones than toothbrushes! 4x more new phones
bought per day than babies born More smartphones than PCs
4. 4 Were well into the post PC world There are now more
smartphones than computers!
5. 5 More media consumption on smartphones per day than any
other medium! Amazing no?
6. 6
http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-
generation-y-owns-smartphones.html Nearly doubled from 2013 to 2014
Some demographics nearing 90% smartphone penetration and 55+
ramping fast!
7. Mobile Only Internet Generation 25% of U.S. mobile users are
part of the mobile only internet generation! Increasing number of
people are mobile only, i.e. almost never use computers to go
online
8. Source: 11mark Mobile is about CONVENIENCE, not just
mobility Case in Point 75% of Americans use their mobile phones in
the bathroom
9. 9 Apps are eating mobile web While mobile websites are
getting better, native apps are growing in popularity faster:
mobile = apps
10. 10 MPI research state of the event apps 2014
11. 11 MPI research state of the event apps 2014
12. Circet 12
13. 13 How to generate Revenue from Social
14. 14 78% of users are Mobile! And 30% user are MOBILE ONLY
Have you considered charging sponsors and exhibitors for exposure
on your Facebook Page?
15. 15 75% Mobile! Have you considered charging sponsors and
exhibitors for sponsored tweets?
16. 16 #feo2014 #celtic #livemusic 15 Mobile Only! Have you
considered running a sponsored Instagram contest?
17. 17 Founder Quote intended to counteract the trend of users
being compelled to manage an idealized online identity of
themselves, which he says has "taken all of the fun out of
communicating. 10 Mobile Only! Snapchat is coming on strong learn
about it for now by using the services.
18. 18 Vine is Mobile Only! It is popular 6 second video
platform (i.e. fun and easy). Have you considered running a
sponsored Vine video contest?
19. 19 Follow the Money
20. OUR ULTIMATE GOAL? 20 We want to PAY you to use our
app
21. 5 Top Revenue Generating Techniques 21 Charge for download1
Free with In-App purchases Ad Networks Sponsorship Exhibitor/Vendor
Tools & Promotions 2 3 4 5 These three options are not
appropriate for most organizations
22. 10 App Sponsorship Tips 1. Apps are cool 2. In-app logo
opportunities 3. Activations! 4. Mobile & Social Contests 5.
Promote early and often 6. Include in ALL promos 7. Your audience
matters 8. Make it Exclusive 9. Educate 10.Get help 22
23. 1. Apps are cool! 23 People download 100M apps per
day!!!
24. 2. Many In-App Opportunities to place logos Welcome Home
Banners Mapvertising FrameItCam Enter Contest Photo Contest Win a
car lease from Tesla! Your email Submit Activations Flash app for
entry to an exclusive night sponsored by Exclusives Push
Notifications
25. Displayed for 3 seconds First impressions matter! 25
Welcome page
26. Main navigation High visibility Can include an offer 26
Home page
27. Clickable banner Include as many as you want Set display
time on per banner basis Get stats on impressions and clicks 27
Banner
28. Branded pins to promote sponsors Each pin leads to a full
page that can include sponsor information and promotions 28
Mapvertising
29. Get their attention even when app is not active Ideal for a
sponsor or exhibitor that is attending your event and wants to
drive traffic 29 Push Notifications
30. Win a car lease from Tesla! Your email Submit Provide
something in exchange for your email Can be a service, prize,
discount or contest Sponsors LOVE this! 30 3. Sponsor Activation:
contest Win a car lease from Tesla!
31. Request contact info (email, phone etc) and/or a passcode
to enable the VIP badge VIP badge is built into the app 31 3.
Sponsor Activation: VIP Access Win a car lease from Tesla! Flash
app for entry to an exclusive night sponsored by
32. Custom Frame wraps a user photo Shareable Fun Social
Optional Contest 32 4. Mobile & Social Contests: ex FrameItCam
Photo Booth Rib is part of the frame! Cool!
33. Submits sponsored photo to a contest Optionally run contest
on Facebook or Twitter Prize can be provided by sponsor 33 4.
FrameItCam Contest
34. 5 & 6. Promote Early, Everywhere & Often and be
sure to include the app sponsor 34 Download the app, sponsored by
ABC
35. 7. Your audience matters - Sponsors love stats! 35
Downloads from each store App downloads by store Upgrades Country
Facebook Demographics Reach App Usage Launches by device Language
Pictures Taken, Shared Features Used
36. 8. Make it Exclusive Try to sell to ONE exclusive app
sponsor (can still sell advertising) Lock in for multiple years
Sweeten the deal (tickets, VIP ) Year round? 36
37. 9. Educate Show them a demo of an app! Communicate the
numbers & trends Let them know everything is measurable Make
what they are getting clear (we can help) 37
38. 10. We Can help! 38 We help by providing sponsorship
PowerPoint templates, videos and a new portal we cant discuss
publicly yet
39. Exhibitor Services: many ways to generate $ 1. Featured
exhibitor 2. Enhanced listing 3. Videos 4. In app messaging 5.
Meeting requests 6. Integrated QR scanner 7. Gamification 8. Lead
capture 9. CRM Integration 10. Pre-event outreach (via app) 39
Generating revenues from exhibitors is where the money is for
events with tradeshows
40. 40
41. Think year round The SuperApp 41
http://myeventapps.com/superapp/ Imagine providing a sponsor year
round exposure on top of your event! That is the goal of our
SuperApp
42. Profit Equation Savings from print ($1k-$3k) + sponsorship
($5k-$10k) + exhibitor fees ($5k-$10k) cost of app ($5k-$7k) 42
PROFIT
43. 5 Key Points 43 Sponsorship1 Exhibitor/vendor services2
SuperApp3 Profit: $5k-$15k4 Were here to help!5
44. 44 Have questions? Please contact me: Allan Isfan, CEO,
MyEventApps @isfan @myeventapps