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5 ways banks can woo Millennials
www.screen-magic.com
BANKS ARE BREAKING IN A
COLD SWEAT
Millennials (18-34 year olds) are preferring
FinTech startups like Paypal to banks
www.screen-magic.com
WHAT DO
MILLENNIALS
WANT?Relevant
Personalized
TimelyCommunication
from banks
-Millennial Banking Insights and
Opportunities (2014) FICO studywww.screen-magic.com
ARE MILLENNIALS
GETTING WHAT THEY WANT?
NO. Nearly half the
Millennials in
the FICO study
said that they
don’t receive
relevant or
personalized
offers from
banks
www.screen-magic.com
HOW DO MILLENNIALS
WANT THEIR COMMUNICATION?
Apps
TextingBank website
Telephone
WHERE DO
MILLENNIALS
LIVE?On their phones.
Millennials are
2X more likely to
use mobile payments, than 35+ year olds, according to the
FICO study
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5 WAYS TO ENGAGE
MILLENNIALS THROUGH TEXTING
www.screen-magic.com
#1SEND MARKET DATA ALERTSIf mortgage rates are going up, tell Millennials so that they can get off their lazy asses
SHOW OFF
YOUR SMARTS
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TIMING IS EVERYTHING
#2IF YOU SEE YOUR MILLENNIALperform a new activity, like open an account for a
kid, you can upsell a related productwww.screen-magic.com
GET
MILLENNIALS
TO DO YOUR
WORK
#3ENCOURAGE
MILLENNIALS TO
SELF-SERVICEGet them to set up simple
products, like an on the go
checking account
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DON’T GIVE MILLENNIALS
SLEEPLESS NIGHTS
Update Millennials about the status of their claim, so that they
don’t come after you with an axe when they get the check.
#4 BE TRANSPARENT
TOOT YOUR OWN HORN
#5 WHO DOESN’T LIKE GOOD NEWS?
If Millennial
portfolios you
manage show
great returns,
tell them.
NOW.
www.screen-magic.com
Want more?Hop over to http://www.screen-magic.com/resources/financial-companies-leverage-texting-attract-engage-customers/ or click the image below to download the white paper this sweet stuff came from
HOW FINANCIAL COMPANIES
CAN BEAT FINTECH FIRMS AT
THEIR OWN GAME
Leverage texting to attract Millennials
and better engage customers
www.screen-magic.com
