GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00

Growing Your Mobile Toolbox: Tips and Tricks on How to Use In-App MessagingPresented by: Appboy Success Squad

GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING

While push notifications are still an effective way to reach

your mobile audience, given the ability to opt out of them,

it’s important to invest in other ways to communicate with

your users. Appboy’s in-app messaging via time-sensitive

slide ups allows for rich content to appear natively;

provides an organic opportunity for marketers to advertise

updates, incentives and more; and spurs desired actions

through deep linking, web URLs etc.

A non-intrusive way to communicate

An internal marketing channel

A guaranteed way to reach your active app users

Completely customizable

What Is In-App Messaging?

“

What It Is:

Easily ignored

Complicated to create (no developer help needed)

Static and immutable

What it is Not:The average global smartphone user has 25 apps

on their phone. If all them relied on regular push

notifications to communicate, it’s easy to imagine the

quick resulting fatigue (1).

1 Mashable 2013

01

GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 02

Problem Solution

As we’ve said before, mobile is an extension of your digital channels. Rather than forcing anyone to interact with you via intrusive push notifications, in-app messaging gives the user control over reading any outreach, allowing you to send content without worrying about overburdening your audience.

You can only send so many push notifications.

It’s easy to keep your app fresh with slide up messaging that’s simple to develop on our dashboard, no developer help required.

In order to stay relevant, new content should be regularly provided, and updates can require a great deal of time and resources.

Messaging is fully targetable to any segment on any automated schedule. It’s difficult to create customized messaging to a mobile audience.

Deep linking, web URLs and key-value pairs not only allow you to navigate users inside the app or to the mobile web, but also let you trigger actions such as rewards and updates synced with the message.

Highlighting immediate value can be tough, and there’s no easy way to direct people within the app.

In-app messages can be made to look consistent with your branding, com-plete with options determining its location on screen, how the message is dismissed (dependent on time, swiping action etc.) and what it connects to (News Feed, web URL etc.). You can even display it in fully custom UIs.

Many mobile solutions are one size fits all and offer no customization opportunities.

Why Is It Important?We have entered a new era of Marketing

Automation – push and email are no longer enough.

The best practices that web marketers have grown

accustomed to don’t apply to mobile. In-app

messaging offers a simple solution to many common

mobile engagement concerns.

GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 03

In-App Message Customization

If you want to customize the look and feel of your message, you can provide your own UI for our SDK to use.

If you want full control, no problem. Take the message from our SDK and display it however you’d like. Our customization options are limited only by your imagination.

02 03With our easy to implement standard UI, you can dynamically reach your audience in a snap.

01

GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 04

As lovely as it would be for the work to be done

after the app launches, that’s when the true

struggle for survival begins. Mobile marketing may

be intimidating, particularly with 82% of digital

marketers admit to learning on the job, but with

Appboy’s Marketing Automation for Apps, you

are better positioned to succeed and increase ROI

while maximizing efficiency. User abandonment is

not an issue thanks to our robust communication

services. For instance, if you’re occupied at the

moment you get a push notification and swipe

it away, single channel providers don’t provide

an opportunity to re-engage with that message

again. Via in-app messaging however, Appboy

lets users have a second chance to interact

with that content. With our platform you’re

able to understand your users; create segments

surrounding demographic information, common

behavior and custom events; and then employ

in-app messaging in concert with our other

messaging channels such as push notifications,

News Feed and email to effectively reach your

audience and grow desired actions.

How Does It Fit Into the Larger Multi-Messaging Picture?

Best PracticesOnboarding is important. Use in-app messaging to natively direct people through your app and teach them how to use major features.

Trigger in-app messages in real time for specific user actions and events (such as completing a level or downloading a certain number of issues) to spur immediate user action.

Contemplate the appearance of your content. You can customize the visual representation of in-app messaging, even sending rich HTML messages to your users like you’d see in an email.

Keep the app fresh while reinforcing company identity + campaigns by integrating messages from other digital brand channels (Twitter, Instagram etc.).

Use deep linking, web URLs and key-value pairs to encourage certain behavior such as issue downloads, in-app purchases, reviews and more.

v

GROWING YOUR MOBILE TOOLBOX: TIPS AND TRICKS ON HOW TO USE IN-APP MESSAGING 00

success@appboy.com