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1. eMarketer. “Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media,” April 2014 | 2. Millward Brown. “AdReaction: Marketing in a multiscreen world,” Global Report 2014 | 3. Nielsen. “The Mobile Consumer: A Global Snapshot,” February 2013 | 4. Nielsen. “The Mobile Consumer: A Global Snapshot,” | 5. Microsoft Internal Data | 6. Marin Software. “Mobile Search Advertising Around the Globe,” 2014 Annual Report February 2013 | 7. xAd/Telmetrics study, “Mobile Path to Purchase,” and Microsoft Research | 8. Yahoo & Kenshoo, “The Mobile Opportunity Gap,” April 2014| 9. Bing Ads internal data | 10. Bing Ads internal data | 11. Yahoo Bing Network CTR and CPC, Apr – September 2014 | 12. All extension data is based on Bing Ads internal data

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