Leadmill Females in Mobile gaming

Females in mobile gaming

Make 31% more in-app purchases

Spend 35% more time in gaming apps

Than men

Flurry  –  Female  Gamers  2015  

Generally females invest more time in gaming apps and outspend

men in In-app purchases.

Flurry  –  Female  Gamers  2015  

Females are more loyal to

mobile games than males

when it comes to retention. In

fact, women have 42% higher

7-day retention on average

versus males.

Flurry  –  Female  Gamers  2015  

Females in mobile gaming

Flurry  –  Female  Gamers  2015  

Endless/Runner Physics/Puzzle

Racing Platformer Brain/Quiz

Arcade Action – RPG

Shooter Social turn – based

Sports Bingo

Match3/Bubble Shooter Tower Defense

Casino/Poker Strategy

Slots Card/Battle

Solitaire Management/Simulation

0   30   60   90   120    

150    

Male Female

Neutral

Time spent per user per week

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