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Decisive Red Herring Presentation

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Page 1: Decisive Red Herring Presentation
Page 2: Decisive Red Herring Presentation

Ryan Witt, CTO David Dundas, CEO

Former Lead Engineer at FastSoft (Sold to Akamai)

2 Patents

10 Years in Mobile First Employee at Thumbplay

(Sold to ClearChannel)

7 Person Team

Page 3: Decisive Red Herring Presentation

We provide software and data that makes it easy to create, analyze, and optimize mobile advertising campaigns.

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Powerful Enabling Infrastructures

Payments Telephony

Servers Mobile Ads

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“Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market”

$100 Billion Market

“Programmatic Will Account For 63% of All Ad Dollars Spent on Digital Display

Ads By 2016.”

- eMarketer

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Rapid Mobile GrowthMary Meeker, Internet Trends 2015

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Simplifying reaching consumers across 20+ advertising networks and exchanges.

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The Decisive Advertising Stack handles

10 Billion Events Daily

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An International Footprint

5,000 Customers In 50 COUNTRIES

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Serve Ads Daily In

250 Countries

SpainBelgiumItaly

India

South Africa

UK

US

AustraliaFrance

Mexico

Mexico France AustraliaUS UK South AfricaIndia Italy BelgiumSpain

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Simplifying A Complicated Process At Scale

100% Self-Serve

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User Experience

CustomersData

100,000 advertising campaigns run to date!

Network Effects

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SmartCPM Fraud Protection

Keyword Targeting

Data Products

9 Billion Auctions Daily 400 Servers

3 Data Center

Infrastructure

2 Petabytes of Data Processed Monthly

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Content Marketing | Paid Marketing Partner Platform Integrations | Word of Mouth

Growing Acquisition Through Hyper-Efficient Marketing Channels

Seen In

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Better Data. Better Insights. Better Advertising.