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Trade Show Lead Services
Presented by Data Connect
Our Stats Speak for Themselves
Registered over 2.5 million attendees
Generated $3.1 billion in customer revenue
Managed $1million in real time POS transactions
Since 2008, our Show Expert Systems TM event software has:
Event websites for registration and promotion
New Express Registration using iPads and smartphones
Attendee-driven smartphone web app for lead generation
Exhibitor-driven iPad app for lead generation
Exhibitor-driven iPad app for ordering and lead generation
Make Your Events More Eventful in 2015
Data Connect has solutions to suit every kind of event. We can also customize a solution that’s just right for you.
Data Connect has two options for trade show lead retrieval:
Show Expert Mobile Leads (SEML) for Attendees and Exhibitors
LeadValu for Exhibitors
Lead Generation to Fit Your Event
SEML “Attendees”
• Web Application: Requires an internet connection
• Attendees can scan a QR code to collect POS materials, or an exhibitor can share materials via an email push from their phone
• Can be utilized at either item or manufacturer-level
• Allows attendees to set appointments with exhibitors or enter contests
• Can host item-level voting for market research• Great for seminars and attendance verification
• Native Application: Works offline. Only uses the internet to sync data
• Exhibitor scans badge or business card to collect attendee information
• Uses surveys to qualify leads• Allows an exhibitor to select which POS
materials will be emailed post-event to attendee
• Coordinated attendee list retrieval from major show companies such as CompuSystems, Data Connect, and Experient (additional fee)
The SystemsLeadValu “Exhibitors”
LeadValu “Exhibitors”
The Systems
Data Capture• Camera Scanner: Most exhibitors use this option• Bluetooth Scanner: Socket Mobile 7Xi
o LV rents scanners for $150/event + shippingo Purchase scanners for $475
• Business Card Transcriptiono Human-transcribed in 20 to 30 minuteso $0.50 per cardo English only
• Pre-show Attendee Listso Type a few characters of last name to see listingso Normally not all contact information is provided
LeadValu Features
Surveys• Numerous Question Types
o Radio buttons, checkboxes, sliders, multiple radio or slider tables, spinners, date wheels, formatted numeric entry, text boxes
o Radio (pick one), Checkboxes (pick many) are most common
• Branching / Hidden Questionso Previous responses can branch to a specific set of
questionso Hidden questions can be displayed (“If other, please
specify”)• Scoring
o Question responses can be assigned a scoreo Scores can be used to rank the quality of the leado Scores can be used to determine if the lead goes to
CRM, receives a specific email, etc.
LeadValu Features
eLiterature• LeadValu can deliver a client’s eLiterature via email to
attendeeso Deliver any digital files or URLso View literature directly in LeadValu while engaging with
attendeeo Email delivery eliminates the need to ship literatureo Email is branded to the client o MIME encoded to allow both HTML & Text version in a
single emailo Get reports via LeadValu admin portal to track who has
read which documents and the last time the document was read
LeadValu Features
CRM / Marketing Automation Integration• LeadValu can integrate with a variety of CRM or Marketing
Automation Systemso Salesforce, Pardot and Eloqua are currently supportedo Any system that allows third-party connectivity via a
REST API is eligible for integrationo Marketing Automation integrations tend to be straight-
forward, CRM integrations are more complex. Call LeadValu for a quote
• Rules-based updates determine how information flows from LeadValu to the target systemo Update existing entries, or create a new entryo Control field updating (update only if blank, for example)o Complex updates are supported via programming for
custom applicationso Scoring can be used to filter non-qualified leads
LeadValu Features
Email Automation• In addition to eLit emails, LeadValu can send other email
during or post-evento Send ‘Thank-you’ emails to all booth visitors, or just
those that do not receive eLito Send event notification emails – announce prize
drawings, party invitations, etc.• Thank you messages, drawing notifications and other emails
give you a chance to re-engage with attendees and reinforce your messaging
LeadValu Features
The SystemsSEML “Attendees and Exhibitors”
• From scanning a QR code at registration or on the show floor, attendees link to the event’s mobile app, which is configured pre-show
• Retrieve marketing collateral to viewing a map of the show floor. The calls-to-action within the app are entirely configurable
<< LIVE QR CODE Scan Me!
SEML Features
Schedule a meeting Enter a drawing View web links
SEML Features
Share POS
• Quick reporting is available on the dashboard of the show host web portal
• View activity by day and by vendor, and narrow results by defining a date range
SEML Features
Seminar Check-In• Attendees scan the seminar QR
code to check in and retrieve materials
• Each speaker has his or her own section in the app, which can include presentations, contact information, web links, etc.
SEML Features
Data Connect Corporation We make your data more accessible, meaningful, and actionable.
www.dataconnectcorp.com
303-840-7477 ext. 1151
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