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Learn about how context is changing technology and enhancing the mobile experience.
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Context: Enhancing the Mobile Experience
@chaione
Context: Enhancing the Mobile Experience@chaione
“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”
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Context: Enhancing the Mobile Experience@chaione
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“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”
What is context?• The set of circumstances or facts that surround a particular
event or situation
What is context?• The set of circumstances or facts that surround a particular
event or situation
• Devices can gather data, sense, and react to different environments
How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
!
How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
• From lights to locks and even refrigerators, context aware apps allow
for smarter devices and homes
!
How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
• From lights to locks and even refrigerators, context aware apps allow
for smarter devices and homes
• Context aware apps can make processes more efficient and workplaces safer
Context aware apps use data to give users:• Driving conditions
Context aware apps use data to give users:• Driving conditions
• Weather
Context aware apps use data to give users:• Driving conditions
• Weather
• Fastest route to a store
Context aware apps use data to give users:• Driving conditions
• Weather
• Fastest route to a store
• Exclusive deals
Enterprises Using Context
• Intel
Enterprises Using Context
• Intel
• IBM
Enterprises Using Context
• Intel
• IBM
• Perceptive Software
Enterprises Using Context
Fields of Use:Oil & Gas
Fields of Use:Healthcare
Fields of Use:Retail
Fields of Use:Warehouses
Fields of Use:Entertainment
Fields of Use:Advertising
Fields of Use:Automotive
“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”
25@chaioneContext: Enhancing the Mobile Experience
“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”
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26@chaioneContext: Enhancing the Mobile Experience
Current iBeacons • Estimote Beacons
!
• Estimote Beacons
• Roximity
!
Current iBeacons
• Estimote Beacons
• Roximity
• GeLo
!
Current iBeacons
• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
!
Current iBeacons
• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
• iProximity
!
Current iBeacons
• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
• iProximity
• Rococo Software
Current iBeacons
Beacons would probably not be of much use without contextually aware platforms. ContextHub, Gimbal, and InstaSense are platforms that enable mobile applications to be context aware.
33@chaioneContext: Enhancing the Mobile Experience
ContextHub: Allows developers to easily create fully context aware applications
ContextHub: Enables developers to build contextual capabilities into mobile
applications using one line of code
ContextHub: Works with sensors, mobile devices, and the Internet of Things to
create unique and engaging experiences for users
ContextHub: Activates your phone’s sensors to track location, proximity, time,
motion, and orientation
ContextHub: Enhances the user experience using data collected
Learn more about context in our latest eBook, Context: Enhancing the Mobile Experience
Download Your Copy