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Context: Enhancing the Mobile Experience @chaione

Context: Enhancing the Mobile Experience

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Learn about how context is changing technology and enhancing the mobile experience.

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Page 1: Context: Enhancing the Mobile Experience

Context: Enhancing the Mobile Experience

@chaione

Page 2: Context: Enhancing the Mobile Experience

Presenter [email protected]

2@chaione

2Context: Enhancing the Mobile Experience

Page 3: Context: Enhancing the Mobile Experience

Context: Enhancing the Mobile Experience@chaione

“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”

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Page 4: Context: Enhancing the Mobile Experience

Context: Enhancing the Mobile Experience@chaione

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“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”

Page 5: Context: Enhancing the Mobile Experience

What is context?• The set of circumstances or facts that surround a particular

event or situation

Page 6: Context: Enhancing the Mobile Experience

What is context?• The set of circumstances or facts that surround a particular

event or situation

• Devices can gather data, sense, and react to different environments

Page 7: Context: Enhancing the Mobile Experience

How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

!

Page 8: Context: Enhancing the Mobile Experience

How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

• From lights to locks and even refrigerators, context aware apps allow

for smarter devices and homes

!

Page 9: Context: Enhancing the Mobile Experience

How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior

patterns to set up automated tasks

• From lights to locks and even refrigerators, context aware apps allow

for smarter devices and homes

• Context aware apps can make processes more efficient and workplaces safer

Page 10: Context: Enhancing the Mobile Experience

Context aware apps use data to give users:• Driving conditions

Page 11: Context: Enhancing the Mobile Experience

Context aware apps use data to give users:• Driving conditions

• Weather

Page 12: Context: Enhancing the Mobile Experience

Context aware apps use data to give users:• Driving conditions

• Weather

• Fastest route to a store

Page 13: Context: Enhancing the Mobile Experience

Context aware apps use data to give users:• Driving conditions

• Weather

• Fastest route to a store

• Exclusive deals

Page 14: Context: Enhancing the Mobile Experience

• Google

Enterprises Using Context

Page 15: Context: Enhancing the Mobile Experience

• Google

• Intel

Enterprises Using Context

Page 16: Context: Enhancing the Mobile Experience

• Google

• Intel

• IBM

Enterprises Using Context

Page 17: Context: Enhancing the Mobile Experience

• Google

• Intel

• IBM

• Perceptive Software

Enterprises Using Context

Page 18: Context: Enhancing the Mobile Experience

Fields of Use:Oil & Gas

Page 19: Context: Enhancing the Mobile Experience

Fields of Use:Healthcare

Page 20: Context: Enhancing the Mobile Experience

Fields of Use:Retail

Page 21: Context: Enhancing the Mobile Experience

Fields of Use:Warehouses

Page 22: Context: Enhancing the Mobile Experience

Fields of Use:Entertainment

Page 23: Context: Enhancing the Mobile Experience

Fields of Use:Advertising

Page 24: Context: Enhancing the Mobile Experience

Fields of Use:Automotive

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“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”

25@chaioneContext: Enhancing the Mobile Experience

Page 26: Context: Enhancing the Mobile Experience

“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”

Click to Tweet

26@chaioneContext: Enhancing the Mobile Experience

Page 27: Context: Enhancing the Mobile Experience

Current iBeacons • Estimote Beacons

!

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• Estimote Beacons

• Roximity

!

Current iBeacons

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• Estimote Beacons

• Roximity

• GeLo

!

Current iBeacons

Page 30: Context: Enhancing the Mobile Experience

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

!

Current iBeacons

Page 31: Context: Enhancing the Mobile Experience

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

• iProximity

!

Current iBeacons

Page 32: Context: Enhancing the Mobile Experience

• Estimote Beacons

• Roximity

• GeLo

• Upnext Beacon

• iProximity

• Rococo Software

Current iBeacons

Page 33: Context: Enhancing the Mobile Experience

Beacons would probably not be of much use without contextually aware platforms. ContextHub, Gimbal, and InstaSense are platforms that enable mobile applications to be context aware.

33@chaioneContext: Enhancing the Mobile Experience

Page 34: Context: Enhancing the Mobile Experience

ContextHub: Allows developers to easily create fully context aware applications

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ContextHub: Enables developers to build contextual capabilities into mobile

applications using one line of code

Page 36: Context: Enhancing the Mobile Experience

ContextHub: Works with sensors, mobile devices, and the Internet of Things to

create unique and engaging experiences for users

Page 37: Context: Enhancing the Mobile Experience

ContextHub: Activates your phone’s sensors to track location, proximity, time,

motion, and orientation

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ContextHub: Enhances the user experience using data collected