communicate iBeaken (better)

How to make visitors pick up more iBeakens in a museum or heritage site ?

communicate iBeaken better

Communication is not an exact science : every place and every public is different.

the essentials

① show available network② just QR labels are not enough③ repeat invitation to connect④ clusters are better⑤ enable loyalty program

available network

open wifi or closed network ?in both cases you need to

show :

• what kind of networke.g. : free wifi

• SSID (= network name) e.g. : ‘museumwifi’

• passworde.g. :

‘tHy667ih’, ‘no password’

QR labels

just QR is NOT enoughyou must show :

• value of the QR codee.g. : ‘video’ , ‘quiz’, ‘earn

points’, languages• call to action

e.g. : with a hand & smartphone scanning a QR code, ‘scan this QR code’

• more ways to access e.g. : NFC, URL, iBeacons,

image recognition

repeat invitation

repeat the inviation to scanwherever you can :

• at the entrance of each roome.g. : ‘use your smartphone to

view more information’• at each new theme

e.g. : ‘learn more about this theme by using your smartphone.

• on each level e.g. : ‘this level features

a new collection, use your smartphone to earn points’

clusters are better

the more people download infoin one movement, the better :

• e.g. 1 cluster for 1 room• 1 cluster for 1 theme• 1 cluster for 1 level• 1 cluster for 1 period• 1 cluster for 1 artist• etc...

enable loyalty program

the loyalty program engages and activates

visitors :

• build your own community• create a clear offer• drive people to your shop or venue• send notifications• make people come back

example museum

call to actionwifi

network :- wifi

more ways toaccess :- URL- NFC

value :- multi media- more info

example

call to action freewifi

network :- free wifi

value :- collect

points

more ways toaccess :- URL

example heritage site

3G-4G

example heritage site

call to action

value :- languages- more info

more ways toaccess :- URL- NFC

3G-4G

network :- 3G- 4G

contact

we’ll help you to be successful !Call or email us :

Jo Van Hove, founder

jvh@ibeaken.comhttp://ibeaken.com

+32 475 44 04 54

twitter : @ibeakenfacebook : ibeaken