Build a Successful Mobile App

HOW TO BUILD A SUCCESSFUL

TABLE OF CONTENTS

App Statistics

Successful App Examples

Successfull App Qualities

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App Statistics

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89%OF TIME ON

MEDIA IS SPENT ON

MOBILE APPS

11%OF TIME ON

MEDIA IS SPENT ON

MOBILE WEB 1

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MEN SPENT ON AVERAGE

29 hours, 32 minutes

ON APPS EACH MONTH IN 2013

WOMEN SPENT ON AVERAGE

30 hours, 58 minutes

ON APPS EACH MONTH IN 2013 2

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TOP 10 GOOGLE PLAY CATEGORIES AS OF APRIL 2014

ENTERTAINMENT

PERSONALIZATION

LIFESTYLE

EDUCATION

BOOKS AND REFERENCE

TOOLS

BUSINESS

TRAVEL & LOCAL

PUZZLE

MUSIC & AUDIO

103,44690,073

88,09182,385

75,82073,546

66,75858,437

50,85550,825

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Successful App Examples

SUCCESSFUL APP EXAMPLES

The app from the popular magazine provides plenty of extras including fully interactive graphics highlighting featured cars. The app feeds o� of the enthusiasm of the magazine’s fans.

TOP GEAR

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The app for Bloomberg allows users to customize their own experience. It also provides all the latest financial news along with streaming video and easy-to-access company financial information.

BLOOMBERG

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This app helps users find great places to go hiking along with North Face retailer locations. The app also tracks information like distance and elevation while users are hiking.

TRAILHEAD BY THE NORTH FACE

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Successful App Qualities

GREAT CONTENTEvery great app includes great content. A successful app should focus on one goal and execute it well. Great apps are intuitive and memorable.

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MAKE IT VIRALSuccessful apps make it easy for users to share their experiences with friends. The more an app allows users to interact with each other, the more enjoyment they’re likely to have.

SHARE IT

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BUILD FOR MULTIPLE PLATFORMSTo achieve the greatest possible reach, a successful app should be available on multiple platforms and devices. This means making layout and functionality decisions based on guidelines for specific operating systems.

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KNOW THE AUDIENCESuccessful apps are targeted toward a specific audience. By focusing on that audience, apps have a better chance to achieve strong market penetration.

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PROMOTIONOne way apps get noticed is through marketing e�orts. Businesses that build successful apps set aside budget and resources for promotion.

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MEASURE APP USEOnce an app is out on the market, it’s important to use tracking tools as a way to measure user activity within the app. This gives developers a good idea of what users are up to and how to improve the app.

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GO CHEAPA free app is more likely to be downloaded than a paid option. Some apps have a free version that acts as a trial run for a paid full version.

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PREDICTIVE SEARCH AND RETARGETINGUsing predictive search and cross-device retargeting tools helps make apps more personalized. With the help of big data, predictive search can anticipate what users will search for after inputting just a few letters, while retargeting analyzes browsing patterns and network locations to match a user across the multiple devices he or she uses.

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Sources: ibid http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.appbrain.com/stats/android-market-app-categorieshttp://blog.crazyegg.com/2013/02/04/mobile-apps-ecommerce/http://www.businessinsider.com/100-best-apps-for-iphone-and-android-2013-9?op=1http://mashable.com/2010/10/06/branded-mobile-apps/http://techcrunch.com/2013/07/15/bloomreach-mobile/

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