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1
Boston Marketing Technology Group Meeting February 23, 2015
George Adams, Co-Founder and CEO, ViziApps, [email protected]
Embracing Mobile to Move the Marketing Meter
Copyright 2015 ViziApps, Inc.
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Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend dataViziApps.com
George Adams, Co-Founder and CEO
Earlier: • CEO SSH Communications Security Inc• VP Marketing and PC Products, Phoenix Technologies• Sun Microsystems, Analog Devices, Intel
Copyright 2015 ViziApps, Inc.
Moving from Best Practices to Next Practices™
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Mission: Bring members new ways to innovate for measurable results through interactive, peer-sharing events and content that focuses on ways to drive efficiency, effectiveness, market share, mind share and wallet share.
• Monthly Breakfast Roundtables• Monthly Sales and Marketing Next Practices Events
• Louis Gudema: President• George Adams: Founder and Board Member
See: www.SAMInnovator.com
Agile Sales and Marketing Thursday Feb 26 5:30 PMBentley University
Before we start …
Mobile is a Major New Vehicle for increasing:• Market Awareness• Customer Engagement and
Nurturing• Conversions and Sales• Up-selling/Cross-selling• Marketing and Sales
Teamwork & Effectiveness
Mobile is NOT a Magic Bullet:
• NOT a Replacement for Fundamental, Holistic M&S Planning and Execution– Positioning– Target Customers/ Personas– Value Propositions– Quality Content– InBound & OutBound
Programs– People-People Teamwork
4Copyright 2015 ViziApps, Inc.
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Web UX Mobile UX
Content is King! Context is King!• Websites• Email/eNewsletters• eCommerce• Webinars• Blogs• Social Media
• Relevant Web Content for Small Screens, plus …
Apps: • The Right Info• Right Now• Right in my Hand• and Tangible Branding
Mobile Marketing Mind Shift
Copyright 2015 ViziApps, Inc.
• Location-based Promotions
• In-Hand CRM
• Conference Info
• Engagement Campaigns and Games
• Competitive Info
• Inventory and Delivery Lead-time Info
• Customer Loyalty Program Tracking and Redemption
• Impromptu Video Conferences with Remote Subject Matter Experts
• Pricing Tools, Quote Creators, and Solution Configurators
• Proposal and Invoice Builders with Signature Capture
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Mobile Can Put Real-time Info in Sales and Customer’s Hands
Copyright 2015 ViziApps, Inc.
1. People– Who are our Target Users?– What devices do they use?– Opt-in & Privacy Policies– How can Mobile increase our
M&S Team Effectiveness?
2. Objectives– How can we Increase Revenue,
Reduce Costs, or Close Sales Faster with Mobile?
– What Metrics should we use to Track Results?
Mobile Planning Factors
3. Strategy– How does Mobile fit the total
Marketing & Sales Gameplan?– What’s Mobile’s Role/ROI from
Awareness to Engagement to Revenue?
4. Technology– Mobile App or Mobile Site?– Push Notifications? SMS/Text?– mCommerce?– Audio/Video – Streaming or
Embedded – Agile Development Platforms 9Copyright 2015 ViziApps, Inc.
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Which mobile technologies and methods to use?
Some Technologies• Google Maps• Push Notifications • GPS and Geo-Fencing• Audio Playback/Capture• Video Playback/Capture• Mobile Commerce• Email, Text/SMS, …• Signature Capture• Social Media Integration• IoT Integration
Some Methods• Audience-specific
Engagement Mobile Apps/Sites:– B2C Branding Apps/Sites– B2E Sales & Service
Productivity Apps– B2B Client Engagement Apps
• Mobile Analytics– More Than Just Downloads– More than Web Analytics
• Customer Photo CaptureCopyright 2015 ViziApps, Inc.
Source: Apperian
B2C Example: Game-changing Retail App
Increased revenue by 300% at counters
Rolled out 20,000 iPads
Delivered a solution world-wide with zero local IT touch
Saved $2.5MM+ per year in direct IT costs
11Copyright 2015 ViziApps, Inc.
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Cust
omer
En
gage
men
t
Time
Mobile CRM
Faster M/S Communications
Push Nurturing Content
Live Chat
Expert Remote Demos
Technical Win
Objectives
Trusted Business Partner
Mobile Private Client Portal
Push Up-Selling & Cross-Selling
Info
B2B Example: Accelerating the Buying Cycle
Branding Apps
Mobile LeadGen
Business Win
Faster Quotes
Customer-centric Proposals
Solution Configurators
Faster Contract Negotiations
On-Device Signature Capture
Close
Copyright 2015 ViziApps, Inc.
MQLs, SQLs
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Mobile can help marketing and sales work together more effectively
• Instant M S Communications– Overt and Covert– Planned and Impromptu
• In-hand, Marketing Content Repository– Organized, “Un-losable”
• Push Nurturing Content– Accelerate Deal Development & Closure
• Push Upsell/Cross-Sell Opportunities
Marketing
Sales
Copyright 2015 ViziApps, Inc.
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Design your app online - No Coding - Free-form UX Designer & Native Features - Drag & Drop Backend Data - Plus: Can also use JavaScript and HTML5
Download to Test in Seconds
Publish or Update in Minutes
Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend data
Copyright 2015 ViziApps, Inc.
Copyright 2015 ViziApps, Inc. 16
Marketing, Sales, Services Managers,
“Citizen Developers”*“App Heroes”
ITProfessionals
Mobile Software Engineers - Not Our Target
Number of Users
Computer Skills
* Estimates Per Gartner Research, US Census Bureau,
247K *
20M*+
1.6M *
ViziApps Target Users
OurTargetUsers
2015+
Our Target Users to 2015
Copyright 2015 ViziApps, Inc. 17
Some ViziApps Apps Commercial Property Management
Channel Partner Management(In Chinese)
Insurance Claim Processing
Free 30-Day Trial– $15/month Developer Account
Pro Plans:– Unlimited app end users and app
complexity– Update app at any time– Google Spreadsheets Data
Premium Plans:– Push Notifications, NFC, …– Salesforce, QuickBase, SQL
Enterprise Plans:– Per Developer, Per User basis– Annual Contracts
Pro Premium
1 app $ 99 $ 149
5 apps $ 79 $ 119
Discounts:– Annual payment– Volume app plans– Non-profit Organizations
Monthly Prices per App
Low Cost
18Copyright 2015 ViziApps, Inc.
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Design: Touch User Interface
Free-form visual layout
Create the exact user experience you are looking for
Label
Text Input
Button
Checkbox
Scrolling List
And Many More Fields To Choose From!
Copyright 2015 ViziApps, Inc.
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Testflight.com
Public App Stores
Enterprise Mobile App Management Systems
ViziApps Instant Publisher
Publish: Distribution Options
Copyright 2015 ViziApps, Inc.
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Boston Marketing Technology Group Meeting February 23, 2015
George Adams, Co-Founder and CEO, ViziApps, [email protected]
Embracing Mobile to Move the Marketing Meter
Copyright 2015 ViziApps, Inc.