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Best Mobile Optimized Website
Do We Need a #MobileFirst Strategy & Should Invest in Apps?
ADIDAS IS A GLOBAL LEADER IN FOOTWEAR INDUSTRY, WITH HAVING A PROPER MOBILE OPTIMIZED WEBSITE THE RESULTS ARE
•680% INCREMENTAL INCREASE IN ROI•20% conversion rate from mobile store locator to in-store visits
VirginAustralia Sony
JAEGER AUDI USA
ETSY MAILCHIMP
Key Observations
•Great Mobile Website has same look and feel as native apps!
•The most important factor is user experience.
•Localized information.
•Prioritized user action
•Speedy……
Why We Need a Mobile First Strategy?
Technology acts as enabler, it is not Goal!
95.5
40.4
15.8
32.0
9.8
0
10
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
Per
10
0 in
hab
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Global ICT developments, 2001-2014
Mobile-cellular telephone subscriptions
Individuals using the Internet
Fixed-telephone subscriptions
Active mobile-broadband subscriptions
Fixed (wired)-broadband subscriptions
Note: * EstimateSource: ITU World Telecommunication /ICT Indicators database
Decision Makers Rely on Mobile Devices
•72% Executives use Smartphone & 86% use their tablet for product or services research
•92% Decision Makers use Smartphone for Information Retrieval
•78% Feel comfortable transacting on a mobile
What Consumers are doing on Mobile
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Access content/info Internet Access Check Mail Litsen Music Play Game Download and useApps
Make Purchase Read Books
99.5
63.1 62.1
49.246
41.7
15 15
How People use Mobile
Key Issues
•Consumer makes fewer spontaneous purchase decisions
•Average Mobile web user consumes 6 Hour/Day on different media
•Consumer Expect seamless communication & information
•Multichannel Marketing is key of acquiring new business.
Do you think?
May I help You?
www.sphinx-solution.com