Become the Top of Charts brand through Mobile Advertising

Top of charts Case study: Talk4fun Improve your app store & google play rankings through top of charts mobile campaign and get viral

© 2014 Leadmill All Rights Reserved


Top of charts Talk4Fun - Sweden

THE OBJECTIVE In this highly competitive environment, companies are challenged daily by breaking through the marketing cluster, generating brand awareness and acquiring new customers or app users. Despite their highly competitive and unique product, Talk4Fun faced this exact challenge and knew that they could do much better than be ranked beneath top 17 in App Store. Working with us, the objective of Talk4Fun was: •  Generate brand awareness •  Become the preferred social chat app in Sweden •  Acquire new quality app users on the Swedish market

About the case Originating from Sweden, Talk4Fun is a newly established social chat app that easily and quickly helps people get in touch with whoever catches their interest through text, voice, pictures and video messages.

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Keyword: Scale scale scale © 2014 Leadmill All Rights Reserved


THE solution Working closely with Talk4Fun and our Swedish partner agencies, we ran a Top of Charts campaign, which we knew instantly, would improve the chart rankings in App Store and Google Play.

While ensuring the app was exposed to hundred of thousands of users, we were also certain that Talk4Fun would immediately increase virality whenever the Top of Charts status in App Store and Google Play was reached.

“We were focusing on giving the Swedish audience an engaging and interactive first-hand

experience with the brand. That was done through various ad formats, which together with

the campaign, generated great ROI and overall value to the company”



THE solution

Talk4Fun is a new service where you easily and quickly get in

touch with others. With Talk4funs new app there

are several ways of communica=ng with people….

APP OF THE DAY

TRY IT FREE

Talk4Fun

The customers were presented with the Talk4Fun app as APP OF THE DAY

Interested customers were sent to the App Store to install the Talk4Fun app

The chart rankings and viral effects dramatically increased as thousands of customers installed the app

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The Top of Charts campaign only ran in 24 hours but the results were impressive: •  Talk4Fun generated nothing less than 8.500 unique clicks •  2780 installs in a 24hour period •  The app reached 2nd place in the Swedish App Store

(Before working with Leadmill, Talk4Fun never ranked above 17.)

•  The top of charts viral effect resulted in additional 4300 organic (free) installs


2nd in App Store

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2780

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4300

17th

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tore

24 Hours

THE results


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