CONFIDETIAL

Developers Tricks to Increase Mobile App EngagementBecome Part of the Web of Apps

Is your app on the index? Become part of the web of apps.

• App content is invisible to browser search• App-to-app connections are scarce• Marketplaces search algorithms are still evolving• App update is a tedious process

Let’s look at some technologies that can help significantly in the process of overcoming these limitations.

Is your app on the index?

Make your in-app content accessible through mobile search with the Google App Indexing to increase user engagement with the app.

Deep link. Re-engage your users.

While the Google app indexing is not available to non-Android apps, any app can get advantage of deep linking, the core technology that the Google app indexing is using.

Tag your apps. Don’t lose time re-publishing your app for every single update.

While the web allows for real-time updates of content and features, the mobile apps are practically frozen once they are installed on the user device. From this point on the developers can push updates to their app user base only if the user agrees to it. The Google Tag Manager (GTM) for mobile apps provides an effective way to solve this challenge to some extent. With GTM enabled in your apps, you can change configuration values in your apps though the GTM interface without having to rebuild and resubmit application binaries to app marketplaces.

This Getting Started guide walks you through the process in details for Android and iOS apps.

The web of apps

There are so many untapped opportunities for mobile apps owners to reach their existing and potential customers. The web of apps will evolve with the willingness of mobile developers to become part of this transformation. Are you already using any of these technologies in your app? I’ll be very glad to hear how you solve these challenges.

Read the full article here

Written by Ina TontchevaIf you’d like to connect follow me on twitter@pakostina

If you are a mobile developer going the native way check out UI for Android and UI for iOS.