Attribution and campaign analytics with Countly

CountlyAttribution & Campaign Analytics Features

Secure & private● Behind customer

firewall or cloud provider of choice

● Raw data belongs to the customer

Richest feature set● Usage, people,

crash, referral analytics and push notifications

● Only solution to provide a real end-to-end mobile customer pathGreatest scalability

● Battle tested with millions of users

● Some customers collect more data than SaaS analytics companies combined

Most flexible

● Plugin architecture to develop your own reporting

● Raw data access enables fast integration with existing BI

Core Benefits of Countly

Countly Attribution Analytics

web: count.ly twitter: @gocountly

• Compare channelperformance

• See the big picturefrom user acquisition to conversion

Integrate Countly SDK


How It WorksGet your new tracking links

Launch your campaign

Track installs & campaigns


• Generate a unique URL for each campaign you run

• When a user responds to your campaign by clicking on your ad, Countly automatically counts them as a “Click”.

• If they install your app, Countly will then count as an “Install”.

Campaign tracking data in your fingertips


Need & solutionBefore Countly After Countly

No single dashboard and viable method to track ad installs

One dashbard gives you a holistic view of advertising campaigns

No way to understand which campaigns bring in more valued customers

Accurately credit sources with campaigns and understand high value customers

There is a need to use analytics, push, attribution, crash reporting with different vendors

One, single SDK eliminates to use different providers and understand dashboard

Poor visibility and measurement of mobile & web campaigns

Get a clear understanding of mobile and web campaigns and optimize


• “How many people clicked on your mobile application link?”

• “How many people downloaded your app (eg. number of installs)?“

• “Which campaign generated the most in-app revenue?”

• “Are users from Facebook more or less engaged than users from Twitter?”

Answer most important questions


• With real-time features, you can see who clicked on your link, compare all campaigns at once and decide which referrals provide the most value to your app.

• You can compare campaigns, by number of clicks clicks, installs and revenue, so you know where to spend your marketing budget.

See your campaign in action


No 3rd party integration necessaryOnly solution to provide a real end-to-end mobile customer path

CountlyMake your data work

Mobile

Attribution and campaign analytics with Countly