The ASO Guide
App store optimization (ASO) is the process of improving the visibility of a mobile app in the app store
Why App Store Optimization?
According to Forrester, 63% of apps are discovered through app store searches.
If youre not using ASO to increase your apps search ranking, youre missing out on the largest
discovery channel available to your app. - Kissmetrics
What To Focus On For A Better ASO?
Search For Keywords That Rank High
Include keyword in Title for better ASO
Monitor Competitors keywords
Dont use long keywords
Keyword Research Tool
Make your life easier by using tools to do keyword research!
Mobile Actions Free ASO Keyword Research Tool
Analyze the data!!
Check Competitors Keywords
Include Keyword in Title
Keep it short (you dont want it to get chopped)
Be creative for branding purposes
Encourage Loyal Users To Write Reviews
Push Notification For Reviews
Good review = higher retention rate
Update frequently and fix bugs
One of the first things people look at
Make sure its clear and describes your app
Show the main functions of the app
Add explainers to screenshots
Use explainers in your screenshots!
Use Icons That Represent Your Brand
Keep it simple
Dont use words
1024 x 1024
Add Borders (get creative)
Descriptions Come up with a strong copy
Include social proof
Dont use more than 99 characters(it gets chopped!)
Use powerful keywords
First line is most crucial
Constant Update Increases Retention
Keeps users happy and loyal
Encourages better review
Big startups are always updating their app for bug fixes!
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