App Publisher Success Stories Playbook

App Marketing Networks 2014

App Publisher Success Stories PlaybookWith clients in over 165 countries, Leadbolt serves over 10 billion ads per month to its users and is one of Australia’s fastest growing companies and the world’s leading mobile advertising, user acquisition and monetization platform. Find out more inside on how to become one of its Publisher Partners.

2016 Playbook

App Publisher Success Stories Playbook

2

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.

Introduction to LeadboltInnovation.

Passion.

Results.

Are what define Leadbolt, one of Australia’s fastest growing companies and the world’s leading mobile advertising, user acquisition and monetization platform.

With clients in over 165 countries, Leadbolt serves over 10 billion ads per month to its users. Leadbolt currently has offices in Sydney and Los Angeles and is expanding rapidly across the world.

Leadbolt’s Publisher Partners can take advantage of:

Premium Ad Partners

• Direct Relationships with the world’s top in-app Advertisers

• Privileged access to limited release, high performance ad campaigns

High-Performance Ad Formats

• High Impact and captivating ad solutions including Video Ads, Rewarded Video Ads,

• Full-Screen Interstitials, Custom Native Ad Experiences

Dynamic Ad Delivery

• Easy SDK integration

• Extensive framework support, sample apps

Exceptional Results

• Direct Deals Marketplace lets you connect directly with the best-fit ad partners. Optimized partner matches yield higher app returns and campaign performance

Access to

• Dedicated monetization Specialist for ad placement

• Monetization strategies

This playbook was produced by the team at leadbolt.com working with mobyaffiliates – the mobile advertising marketplace.

Learn more at www.leadbolt.com

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Leadbolt success stories – 1

3

Revenue Wishes Come True for Birthday Invitation app, using Leadbolt Ads

Publisher’s Objective:

C&C CarrionCastillo, Publishers of a variety of Entertainment apps, sought to earn more revenue from their ‘Create Birthday Invitations’ Android app. Smart design and high quality experiences were important factors in determining which in-app ad solution to use, as they did not want to deter users with intrusive ad formats.

Leadbolt Solution:

A dedicated Leadbolt Account Manager performed a diagnostic to identify best-fit mobile ad opportunities that would complement the app environment. By updating to the latest Lead-bolt SDK and placing an auto-formatting interstitial ad unit within the app, C&C was able to create an entirely new monetization driver that automatically formatted to various device screen sizes, for perfect in-app display each and every time.

Results:

Leadbolt’s Auto-Formatting Interstitial mobile ads delivered reliably high-quality ad experi-ences, maintained the app’s attractive environment and functionality, and generated higher interest from users. Further, they reported a rise in the volume of users who RETAINED the app on their phones.

In just one month, the app achieved:

• Higher eCPMs – eCPMs grew steadily from $0.50 to $4-$5 avg.!

• Higher Retention

“The Leadbolt team helped us generate higher revenue from our app, and their service has exceeded our expectations. Big thanks to Florence! Our team appreciates the quality ads. We trust Leadbolt, they delivered on their promise.”— Maria del Pilar Castillo Martinez, C&C CarrionCastillo



4

Leadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration


Orbis, publisher of several top quality mobile games including 4×4 Off Road Simulator UAZ , was looking for an app monetization partner that could consistently deliver high fill rates and strong returns, while easily integrating into their existing ad mediation system.

Leadbolt Solution: API integration:

The Orbis team was able to complete the API integration on their own using Leadbolt’s sim-ple and straightforward Direct Deals Marketplace API documentation and keys.

With Leadbolt’s new Direct Deals API system in place, Full-screen Interstitial ads and Video Ads are displayed in accordance with the app’s performance, ensuring the most effective campaigns are displayed each and every time to achieve the best results daily.

Results:

Great eCPMs for Tier 1 and Tier 2 countries.

“We’re achieving strong performance with Leadbolt’s API system in comparison to other net-works. With high performing ad campaigns running at all times alongside consistently high eCPM rates generated daily is exactly what we’ve been searching for in a network provider.“I should also mention that our Account Manager has been doing a terrific job for us as she has always managed to assist us with all of our questions promptly and accurately! Now we plan to increase overall traffic volumes and put Leadbolt on the top of our waterfall.”

– Eugene Klimshin, CMO at Orbis




5

Dino-Hunter Game App Achieves Jurassic eCPMs with Leadbolt Direct Deals Marketplace


Despite its complex name, “Dino-saur Island Hunter Dangerous Snipe-r Survivor: 2015″ is a streamlined Dino-hunting simulator game on iOS, with a simple mission: shoot those dinos before they goet you! In an effort to monetize their game app and test performance, the pub-lisher team had previously “used every ad network you can imagine,” said Snuffs Gaming’s Jef Nielsen. Frustrated by inconsistent results, and oftentimes poor customer service from several trials, they sought a partner who would consistently and continually deliver on their promise and offer the level of support they required. Enter Leadbolt.

Leadbolt Solution:

A dedicated Leadbolt account manager introduced Snuffs to our Direct Deals Marketplace, where publishers can instantly and directly connect with premium advertising partners. In this environment, Snuffs was able to explore ad partners and hand-pick the campaigns that best matched their financial goals, as well as choose campaigns that were the most relevant to their player demographics. All campaign parameters and offer details were 100% visible upfront. Further, the Direct Deals format allowed Snuffs to activate their desired campaigns instantly, and pause them at any time, for more control and more predictable outcomes.

Results:

Using Leadbolt Direct Deals Marketplace, this Dino app consistently achieves $5-6 eCPMs!

“Leadbolt has great ecpm, better than most actually, and the best part about it is that it has been super consistent and reliable. I’m not going to make $2 ecpm one day and the next day $7. Drastic fluctuation can be very very frustrating.“The team of support is amazing as well. This is really the reason I gave Leadbolt a shot. I figured they were all talk to get me in the door but definitely they did deliver on the promises. Currently we’re getting amazingly high ecpms and i feel like I’m buddies with the crew. They are for sure the best people to work with! I don’t want to sound like a commercial, but I would highly rec-ommend trying out Leadbolt!” – Jef Nielsen, Snuffs Gaming




6

Rewarded Video Ads Drive Monster Returns for Toy Truck Rally 3D Game


Building on their early app monetization success using full-screen interstitials from Leadbolt, game publisher 3dinteger wanted to explore and test additional ways to monetize their An-droid game, Toy Truck Rally 3D.

Leadbolt Solution:

A dedicated Leadbolt Account Manager recommended introducing Rewarded Video Ads during challenging moments of gameplay, when players are determined to advance to the next level. Rewarded Video ads promised to unlock the next level in exchange for watching a 15-second video ad.

Results:

The Leadbolt SDK enabled quick and effective rewarded video ads to drive big impact. The enhanced user experience empowered players to stay engaged in the game longer, while the rewarded strategy proved to be an excellent source of additional revenue, delivering eCPMS of over $10.




7

Out of Lives? No problem. Get to Know Rewarded Video Ads

Out of lives? No problem, says maker of Follow the Line 2D Deluxe, a casual game app on Android. Using Rewarded Video ads at critical points during gameplay, players get to stay engaged longer, and publishers earn high returns. Hear the latest Success Story from a Leadbolt satisfied client.


Prior to using Leadbolt Rewarded Video ads, publisher of Follow the Line 2D Deluxe, didn’t think that it was a good idea to show video ads in the game. The casual gameplay is short and the game maker was concerned that a long video might annoy the player.

Leadbolt Solution:

Rewarded Video ads gave players who had crashed (e.g., were out of lives) an opportunity to continue playing the game for free, in exchange for watching a short 15-second video ad. In this way, the publisher was able to surprise and delight players with a positive experience and extend app engagement. Rewarded Video ads created a new way to monetize the game app by tapping into a placement in the game that was under-utilized until now.

Results:

With impressive eCPMs of over $8 in tier 1 countries, Follow the Line 2D Deluxe was able to achieve great extra income that made players even happier.

“The Leadbolt team helped me discover a new way to monetize my app and achieve great re-sults. The supported team is excellent. I would definitely recommend Leadbolt to anyone!”– Matey Nenov, the creator of “Follow the Line 2D Deluxe”




8

‘Who’s the Player?’ Doubles App Revenue using Direct Deals Marketplace

Publisher ARE Apps uses Direct Deals Marketplace to explore premium advertiser partners, and instantly activate the campaigns that fit their app goals.


iOS Footfall word game app, Who’s the Player?, was receiving high download numbers and great reviews, but it lacked user engagement with ads. The publisher wanted to increase ad engagement, and improve revenue coming from adverts.

Leadbolt Solution:

Through an incredibly simple integration process, ARE Apps enabled full-screen Interstitial Ads upon app entry and most recently integrated Rewarded Video Ads.

Using the Direct Deals Marketplace environment, they are able to view all ad partner details and campaign opportunities to find the best matches for the app. Their dedicated Leadbolt account manager is on-hand to help with any questions.

Results:

“Leadbolt’s entry interstitials proved to be a hit almost doubling our revenue compared to our previous ad network and generating over $10 eCPMs. We credit this success to the Direct Deals. We are able to choose the right deals directly from the advertisers, giving us greater flexi-bility and control over our app experience. We have now begun integrating Rewarded Video ads into our app and are very excited about what’s to come.“We are very impressed with the results since joining Leadbolt over a year ago, and continue to serve high quality ads using their award-winning platform. We won’t have to look elsewhere for another ad network again!” – CEO of ARE Apps




9

Why CEO of App Publisher CryGameStudio is Smiling

As you may know by reading our blog and following our social media channels, we take pride in delivering impressive results for our app developer partners. And while we enjoy the brag rights (let’s be honest, we’re a competitive bunch), we share these Success Stories to help other app developers consider all of the various in-app ad placement choices and format options, and learn what worked well for different app genres. There’s a lot we can learn by examining case studies. Yet while we can share app monetization performance and eCPMs achieved, there’s still one metric that we consider equally important to your bottom line and truly reflects how we feel about our partners – Customer Service.

When we receive positive feedback from our partners about a particular Account Manager’s expertise or helpfulness, or an anecdote about their experience working together, we value it and know we are doing it right.

Here’s one such testimonial from CryGameStudio, makers of Android Shooting and Racing games, with whom we have the pleasure of working for over a year and continue to call a partner.

Objective – Searched for top quality service and ease in payment.

Leadbolt Solution – After discussing successful monetization strategy and various other monetization aspects, Mr. Rahman found the service levels at Leadbolt were above the rest, and this direct access to monetization experts allowed him to best optimize his apps. The revenues generated by this were also paid quickly and on time.

Results – Very strong revenue results and peace of mind knowing he always had someone available to resolve any issues he had.

“At first I used many ad services to check which is best, but in the end I found Leadbolt best be-cause your service is good. Whatever my need or question, you always respond within no time. That’s my experience with Leadbolt. Secondly, your payment mechanism is very easy and very good. I always prefer Leadbolt.”

– Tanzeel Rahman, CEO of CryGameStudio



https://play.google.com/store/apps/developer?id=CryGameStudio


10

App Revenue Drives Full Speed Ahead for Toy Truck Rally 3D Game

The Objective:

European game studio 3dinteger was looking for a way to monetize their free Android game app, simply and in a manner that was non-intrusive to game play. They had tested several ad networks over the last few years, but were seeking higher performance. Enter Leadbolt.

Leadbolt Solution:

After reviewing the title’s unique game play, a dedicated Leadbolt Account Manager recom-mended the placement of full-screen Interstitial Ads at key moments during the game. The SDK was integrated swiftly, and the app was quickly ready to generate revenue.

Results:

“Leadbolt definitely has been one of the best performing ad networks for us, and it is still going strong. The full-screen Interstitial ad generated a top eCPM of $15.“Leadbolt is extremely reliable. The account payments are always on time and they will kindly help you set up the best payment method and terms for your account. There is no reason not to give Leadbolt a try if you are still looking for the best ad network for your app.”– 3dinteger software publisher




11

#1 Sports App Kickerinho Wins Huge eCPMs using Leadbolt Direct Deals


Tabasco Interactive was looking to achieve strong revenue goals for its Kickerinho iOS foot-ball (aka soccer) game app and leverage the power of its players across key territories in US, Italy, France, Saudi Arabia, South America, Thailand, Canada and more.

Leadbolt Solution:

The Leadbolt monetization team performed a diagnostic to uncover the full monetization potential for the iPhone app.

Leadbolt’s Direct Deals Marketplace offered the opportunity to hand-pick high-quality, relevant inventory from premium advertisers and instantly run the campaigns that were best matched to the app’s sports-minded players.

Results:

• Kickerinho generated eCPMs up to $15 USD globally, across a vast array of Tier 1, Tier 2 and Tier 3 nations.

• Kickerinho has become the no. 1 game app across 58 countries in the iTunes store.

“Our hallmark is quality. As developers, we put a big emphasis on all the small details that when combined together – make a great user experience. We apply the same high standard to our app monetization strategy, which is why Leadbolt Direct Deals appealed to us. We tapped into awesome advertisers and chose the campaigns that resonate with our players. Judging by the ad engagement and revenue, our players are enjoying the ads they see, which is in line with the top-notch experience we want to deliver.”— Karol Drzymała, head of development in the games division at Tabasco Interactive




12

Game on: Interstitial Ads Hit the Revenue Target

The Objective:

App publisher Commando3dgames searched for a high eCPM network that could offer direct support and monetization strategy advice for their Android action game, Commando War Mission: Ships.

They wanted an expert team that understood their app’s unique game flow and could pro-vide a tailored monetization game plan.

Leadbolt Solution:

A dedicated Leadbolt Account Manager discussed monetization best practices and per-formed an in-depth app analysis to identify key opportunities for ad placements.

Integration with Leadbolt’s powerful SDK introduced Interstitials at non-intrusive moments of app usage – during mid-app, ‘New Game’ and ‘Game Over’ stages.

Results:

The game app earned:

3x more revenue using Leadbolt’s full-screen Interstitials than with previous monetization methods.

Highlight:

Leadbolt Interstitials achieved top eCPM of $21.73USD

“Leadbolt is the top and best all round network. Our app earned 3x more revenue using Lead-bolt’s full-screen interstitials!”– Wasif Iftikhar, CEO Commando3dgames




13

High-performance Video + Interstitial Ads are a winning combo for MultiCraft LLC

The Objective:

MultiCraft LLC were experiencing low eCPMs using existing ad-serving partners and sought higher returns from in-app advertising.

MultiCraft LLC was looking for a team of experts in the mobile app monetization industry who could help them boost eCPMs to meet their targets.

Leadbolt Solution:

Leadbolt introduced high-performance Video and Interstitial ads, available in the Direct Deals Marketplace.

This powerful ad combination displays seamlessly without wait time or buffering, providing an elegant and enjoyable in-app experience. Players responded positively to the non-intru-sive ad integration, delivering immediate returns and superior campaign engagement.

Results:

Using Leadbolt’s Direct Deal Marketplace, MultiCraft LLC exceeded their eCPM targets and boosted in-app revenue higher than any other previous ad-serving partner could reach, with-out sacrificing user experience.

Highlights:

10X Higher eCPMs

5X Higher Engagement

“Leadbolt offers a high quality advertising platform by displaying the right ads to my user base. The eCPMs are amazing, a lot more than what I had ever expected.” – Maksim Gamarnik, CEO MultiCraft LLC




14

That’s a Good Boy…Dog Simulator App Fetches $14 eCPMs!

Leadbolt’s full-screen interstitial ads fetched $14 eCPMs and created an entirely new reve-nue stream for Mobile Apps Ltd., maker of free Android casual game, Dog Simulator.

“Leadbolt enabled us to monetize our app in a non-intrusive fashion, allowing us to expand our game with new features and content without having to rely solely on In-App Purchases,” said Warren Miller, Director, Mobile Apps Ltd. “The Interstitial Ad Format is very easy to implement in the Unity game engine and the eCPMs blow us away. We would highly recom-mend having a look at the Leadbolt platform.”

The Objective:

Mobile Apps Ltd. sought additional ways to generate revenue from their free Dog Simulator game, beyond offering in-app purchase opportunities to players.

Leadbolt Solution:

Mobile Apps Ltd. integrated Leadbolt’s full-screen Interstitials, which were placed at non-in-trusive moments within the game, allowing players to continue engaging with the game uninterrupted.

The Results are in!

The Interstitial ads continue to provide an ongoing source of high revenue, month over month.

Highlights:

• $14+ eCPMs

• 0% App Store Fee

• New Revenue Stream




[email protected]| www.leadbolt.com

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s analytics-based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

For app developers, Leadbolt’s award winning Direct Deals Mar-ketplace optimizes inventory and partner matching delivering high impact ad solutions in real time while maximizing in-app advertis-ing performance.

Leadbolt delivers more than 10 billion ads a month, across 65,000+ developer network in over 165 countries. Leadbolt is headquar-tered in Sydney, Australia with offices in Los Angeles.

For more information, visit www.leadbolt.com

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