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One of the strengths of Android is the sheer number of ad networks. Here’s our list of the best networks that are helping Android advertisers and app developers keep the clicks and revenue flowing.
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App Marketing Networks 2014
Android Advertising Networks
One of the strengths of Android is the sheer number of ad networks. Here’s our list of the best networks that are helping Android advertisers and app developers keep the clicks and revenue flowing.
An inside guide, from the experts at
2014 edition
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Android Advertising Networks
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A List of Android Advertising NetworksDue to its rapid growth, combined with its more open nature, the Android OS has become by some measures the single biggest platform for in-app mobile advertising. In Q4 of last year, the number of ad impressions on Android smartphone devices finally surpassed those of Apple’s iPhone – according to the Opera Mediaworks ad network. As the chart below shows, Android now accounts for 36% of mobile ad impressions compared to 29% for iOS:
Mobile Advertising Impressions by OS (%) Jan 2014
Source: Opera Mediaworks via Techcrunch
The growing Android advertising market has been driven in part by the ability of ad networks to develop new and innovative ad formats using some of the flexibility provided by the Android platform. However, since Google updated their Play Store Developer Content policy in September last year, Android app advertisers and developers have been forced to adapt their strategies and look at other ways of ensuring the revenue keeps flowing – while also making sure they are following Google’s new set of rules. Specifically, the policy update last year changed the formats of ads that are acceptable on the Play Store – the biggest and most important of these were Push Notification Ads and Icon Ads.
So what have Android advertising networks done to combat the changes in policy on the Google Play Store? The answer is they have been developing new ad formats and solutions to try and make up for the loss. Ad networks such as mobileCore have new native ad formats that aim to bring the revenue to the developers, while minimising the disruption for mobile users. Others like AppKey make use of a widget that integrates with the developer’s app and coexists with the interstitials, in-app-purchases and more. LeadBolt has started to find new success from their Audio Ads, with CTRs of 30%. While Widdit has seen a 20% increase in sign-ups since the policy change.
One of the strengths of Android is the sheer number of different ad networks in operation which has been a major factor driving innovation and new format development. However, keeping track of all the latest new Android ad platforms can be a challenge and there are new ones popping up all the time with fresh SDKs and ad format solutions. Unless you’re hooked into the various Android developer and mobile advertising communities it can be hard to identify all these new players and opportunities. Here we’ve assembled a list of the best networks that are helping Android advertisers and app developers keep the clicks and revenue flowing.
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Android Advertising Networks
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Startapp
Startapp is a mobile advertising network that was founded in 2010 and is headquartered in New York with offices in Israel, China and India. The company states that they deal with the two key areas in the mobile industry: the challenge developers face when trying to earn money from their app, and secondly, the distribution process that comes with this. The network is currently partnered with over 80,000 apps, resulting in 1 billion SDK downloads as a result. Startapp offers a model to developers where they earn money for every single download of their app, and there numerous SDKs to choose from.
Ad Network Features
• Ad Formats: Interstitial, Banners, Exits, Search Box and Splash Ads, 3D OfferWall
• Business Models: CPI
• Bonus: Pay per download – if 10% of revenue earned is from InApp ads, you receive a 50% bonus on download revenue
Welcome to StartApp
LeadBolt
LeadBolt is a mobile advertising network that provides methods for both advertisers and developers to promote their app and generate revenue for it. It was founded in 2010 in Sydney, Australia, by CEO Dale Carr. The company has expanded since then and now additionally operates from Los Angeles and California, with a team of twenty-five talented individuals. LeadBolt aims to deliver successful app monetisation through a unified SDK that allows for traditional and advanced ad formats to be utilised. This focused approach means advertisers and developers can easily connect to their target mobile audience in non-intrusive ways.
Ad Network Features
• Ad Formats: Floating, Audio, In-App Alerts, Banner, Interstitials, Overlays, Videos, App Wall
• Business Models: eCPMs, RTB, CPI, CPE
• Bonus: NA
LeadBolt’s Monetisation Process
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Android Advertising Networks
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AppFlood
The AppFlood network allows Android developers to directly control the monetisation and distribution aspects of their mobile business and provides a platform to buy, sell and exchange mobile traffic. AppFlood is a product from Papaya Mobile, a mobile developer service that was founded in 2008 by Si Shen and Qian Wenjie. AppFlood’s own SDK, along with a range of ad formats that can be used for all types of different apps and mobile games, mean publishers have control in the key areas they need it. AppFlood also delivers users to advertisers that pay only for non-incentivised installs, resulting in high retention rates.
Ad Network Features
• Ad Formats: Interstitials, More Games Menu, App Lists, Icon Ads, Notification, Custom Integration
• Business Models: eCPMs
• Bonus: Referral bonus is equal to 5% of whatever revenue those referred developers make on the network for the next 5 years
Welcome to AppFlood
NativeX
NativeX is a mobile advertising network that specialises in native ad formats that blend in with the user’s game or app, in the aim of delivering higher revenues for Android developers. They have 13 years of experience creating value on both web and mobile formats, and employ over 180 employees; their offices are located in Minnesota and San Francisco. The company was founded by brothers Robert Weber and Ryan Weber in 2000, and Andy Johnson became the CEO in 2007. The NativeX platform includes a predictive analytics engine that analyses multiple user variables to optimise ad placement and deliver higher returns.
Ad Network Features
• Ad Formats: Banner, Interstitial, Video, Rich Media, Offerwall
• Business Models: eCPM, CPI, CPM, CPC, CPA
• Bonus: Guarantee will increase a partner’s U.S. in-app ad revenue by at least 30% after the first 30 days. If 30% is not reached, NativeX will pay the partner $30,000.
NativeX Predictive Analytics Ad Selection Technology
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Android Advertising Networks
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Appia
Appia is a leading global user acquisition network that currently delivers over 55 million app downloads to a user audience of over 1 billion. For developers, the network aims to drive discovery with integrated tools and features that can deliver relevant ads to valuable audiences. Appia provides 100% non-incentivised traffic, and claims that profits can be achieved with their high level of user engagement. Support is available to developers in the form of optimisation strategies that facilitate continual revenue performance; Appia says their support is proactive and responsive.
Ad Network Features
• Ad Formats: OfferWall, Banner
• Business Models: CPI
• Bonus: NA
Mobile User Acquisition Trends from Appia
Epom Market
Epom Market is an ad network with an international coverage, working with some of the largest and most reputable publishers and advertisers. The network claims to have quick access to these top publishers and advertisers, while promising to maximise the audience reach and gained revenue for developers as well. Both publishers and advertisers achieve higher revenues due to advanced campaign optimisation tools, precise targeting, real-time reporting and more. A range of ad formats is also on offer for app developers that use Epom Market, with customised and rich media ads also part of the choice. In addition, developers are provided with a dedicated account manager for any problems they may encounter along the way.
Ad Network Features
• Ad Formats: Interstitial, Banners, Rich Media,
• Business Models: CPC, CPM, CPA, CPL
• Bonus: Epom Market Referral Program
Epom Market Features
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Android Advertising Networks
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Airpush
Founded in 2010 with offices in Los Angeles and Bangalore, advertising network Airpush was one of the key players when it came to the now banned Push Notification ad format. Surprisingly, the network hasn’t been affected from the policy change as most developers have simply been releasing two versions of the app instead: one for the Google Play Store using the permitted app formats, and one for other alternative app stores where Airpush can still be utilised. The network is used by over 120,000 apps that use a range of different ad formats and targeting technology.
Ad Network Features
• Ad Formats: Push, Icon, Banner, SmartWall, Rich Media, Overlay
• Business Models: CPM, RTB
• Bonus: NA
Airpush Introduction
Appwiz
A newer mobile advertising network, Appwiz is a global platform that was founded in 2012 and has its offices based in Israel. The network aims to provide Android developers with a platform that is easy, clear, and accessible to use while they earn revenue from their app. The monetisation process at Appwiz is different to some networks as the developer has a choice of when to bring up their monetisation options – within the app, during the download and installation, outside the app, or with custom triggers. The advantage here is the level of flexibility available to Android developers. Appwiz promises a quick setup time with an SDK that takes 5 minutes to integrate.
Ad Network Features
• Ad Formats: AppWall, Premium interstitials, Exit ads, In-app, Icon ads, Push notifications
• Business Models: CPI, Pay Per Install
• Bonus: NA
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Android Advertising Networks
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RevMob
Founded in 2012 by CEO Gui Schvartsman, RevMob claims that when it comes to traffic monetisation, they are the worldwide leader. RevMob uses a campaign targeting algorithm, which aims to maximise the return for both publishers and advertisers. Developers’ campaigns can be monitored and steered through the analytics platform the network provides: using a real-time dashboard, the install rate, eCPI, eCPM and CTR can be checked, along with the addition of daily reports. A range of ad formats is available to use with a two-line SDK implementation. RevMob says they have the highest eCPMs in the market with a 99.9% fill-rate.
Ad Network Features
• Ad Formats: Full Screen, Link, Banner, Pop Up
• Business Models: eCPMs
• Bonus: Referral Scheme
RevMob: How to Make Money With Apps
MobileCore
MobileCore is an advertising network for Android developers that serves as both a monetisation and distribution platform, with a special focus on user engagement. The network uses native advertising that aims to generate high revenues with minimal user interference – this is especially important since the aforementioned alterations to the Google Play policy. MobileCore offers developers the chance to utilise a cross-promotion tool in order to promote their additional apps. Additionally, the advertising network works with over 400 app advertisers.
Ad Network Features
• Ad Formats: AppWall, Interstitials, Slider Ads
• Business Models: eCPMs, CTR
• Bonus: A $100 sign up bonus
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Android Advertising Networks
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AerServ
Founded in 2012 and based in New York, advertising network AerServ states their guiding principle is that mobile adserving and mediation should be easy. AerServ says they are one of the only mobile adservers that gives developers the ability to mediate innovative ad formats within one platform. The network also has a unique system called ‘AerRewards Virtual Currency’ which rewards users with credit for watching advertising content – the system is customisable and integrates with any virtual currency or points scheme being used by developers already.
Ad Network Features
• Ad Formats: Video, Native, Banners, Virtual Currency, Rich Media
• Business Models: CPMs
• Bonus: Limited $250 sign up bonus
Appnext
A leading app distribution platform for mobile developers, Appnext was founded in 2012 and has offices based in the US and Israel. Appnext aims to provide a way for developers to grow their revenue in such a way that is not detrimental to the user experience – a range of non-intrusive ad units is how they aim to reach this goal. Appnext states that integration of their SDK takes 5 minutes – from there the developer will have unlimited ad placements at their disposal. Appnext also supports most of the major development platforms like Adobe Air, Unity and Corona – meaning more accessibly and flexibility for app developers.
Ad Network Features
• Ad Formats: More Games, Notifications, Interstitial
• Business Models: eCPM
• Bonus: NA
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Android Advertising Networks
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AppBrain
AppBrain was founded by Mathijs Vogelzang and the Zürich-based company AppTornado in 2009. Serving as both an advertising network and an alternative app store, it has launched an impressive 35 Android apps, which when combined, total 50 million downloads. AppBrain gives Android app developers the option of advertising their app through a pay-per-install based promotion system to acquire new users. The option for app developers to monetise their app is carried out through the use of the AppLift SDK by AppBrain. The AppLift network offerwall behind this gives users the chance to download and install free apps to their device – each time one of these free apps is downloaded, the developer generates revenue from it.
Ad Network Features
• Ad Formats: Interstitial, OfferWall, Banner
• Business Models: CPI
• Bonus: NA
Widdit
Advertising network Widdit was founded back in 2006 by CEO Noam Fine and their offices are based in Israel. The platform is being used by small and large sized publishers and developers – there are over 60 million users onboard. The company stresses the need for app developers to keep a high engagement level with their user, while keeping the revenue flowing in new and more creative ways. The products that Widdit offer are customisable so developers can plan their monetisation strategies accordingly. The network has has 3 key solutions on offer: ‘HomeTab’ features a range of download management tools to promote mobile services and improve monetisation. ‘HomeBase’ features a mobile download manager to maximise brand engagement levels. Synergy cross-promotes products and services between web and mobile users.
Ad Network Features
• Ad Formats: Interstitial, Banners
• Business Models: CPC, CPI
• Bonus: $50 welcome bonus upon sign up
HomeBase Product Introduction
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Android Advertising Networks
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MobiMicro
MobiMicro is a new advertising and the first ‘product’ network that was founded in 2013 by CEO Wonny Lee. The platform essentially brings products from some of the biggest merchants in the world and places them into their chosen mobile apps – generating revenue for the app developer and the merchant. MobiMicro offers app publishers the ability to monetise their mobile audience by driving the revenue from qualified leads referred to a merchant site – the product listings are sold on a cost per click basis to the merchants. The MobiMicro Marketplace uses real time bidding to drive the platform and it’s free to use.
Ad Network Features
• Ad Formats: Display Ads
• Business Models: CPC
• Bonus: NA
MobiMicro Company and Product Overview
AppKey
Founded in 2011 by CTO Jim Vitek, AppKey is a cross-promotion and advertising monetisation platform for Android developers who are looking to earn revenue outside of the core app experience. AppKey makes use of a widget that integrates with the developer’s app and coexists with the interstitials and in-app-purchases. Since the Google policy change AppKey has stated to Mobyaffiliates that their business has actually improved because app developers are more than ever in search of a compliant solution – they can provide this for developers. Free app promotion is part of the service provided by AppKey, along with an opt-in feature that aims to make users feel more comfortable with the platform.
Ad Network Features
• Ad Formats: Banners, Interstitial, In-App Purchase
• Business Models: CPI, CPC
• Bonus: NA
All About AppKey
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Android Advertising Networks
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AppOptim
AppOptim is a global mobile advertising network that was founded in 2012. The network states that they offer Android app developers a unique and exclusive monetisation solution because they combine social promotion, along with the use of regular mobile ads. The AppOptim SDK is a monetisation widget which can be combined with the more classical ad format SDK – this offers app developers a greater degree of flexibility. Since the change in Google’s Play Store policy, AppOptim has made sure their SDK is fully compliant with the new set of rules, but they still maintain a range of innovative means for developers to monetise their apps.
Ad Network Features
• Ad Formats: Interstitial, Slide, Banner, Wall, Social
• Business Models: CPI, CPC
• Bonus: NA
AppOptim Interactive SDK
StarApplication
StarApplication is an advertising network that claims to offer a unique and exclusive monetisation solution for Android app developers. StarApplication has a range of ad formats on offer to app developers, and three monetisation tools that are adapted to a developer’s profile – the availability of these tools becomes available when developers have installed the necessary SDKs into their mobile apps. StarApplication’s three monetisation tools are the Slide Ad, the Exit Ad and the Wall Ad. The Slide Ad is essentially a search tool, the Exit Ad allows a developer to earn revenue when users click the back button and the Wall Ad is a promotional list of applications which the app developer has control over.
Ad Network Features
• Ad Formats: Exit, Slide, Wall Ads, Banner, Interstitial
• Business Models: eCPMs
• Bonus: NA
StarApplication SDKs Presentation
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Android Advertising Networks
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Mobicow
Founded in 2011, Mobicow is based in Canada and believes that big, bold mobile ads that drive revenue are the way forward in the mobile industry. Android app developers are offered full-screen mobile ads to help drive their app downloads – Mobicow was one of the first full screen mobile ad networks in the industry. When a user performs an action, a new browser tab opens directly on the app store page (Google Play), driving people to download a developer’s app – Mobicow says this newer type of engagement is key to a developer’s success. Every app developer that signs up with Mobicow is assigned a personal account manager for any assistant they may require.
Ad Network Features
• Ad Formats: Interstitials, Full Screen Ads
• Business Models: CPM, eCPMs
• Bonus: NA
An Introduction to Mobicow
Pingjam
Founded by Elnor Rozenrot, Pingjam states that their system is designed to display effective ads while protecting the user experience – making sure that the ads are not too intrusive and do not serve as a hindrance to a user’s enjoyment. Pingjam uses a business caller ID service to do this, so that users can immediately see the names of the businesses that are calling them. The network only shows an ad in the context of a call to or from a business. If app developers wish to keep their original monetisation solution they can, the network states that they can be simply used as additional revenue on top of the existing earnings. Signing up and integrating the Pingjam SDK takes 2 minutes according to the ad network.
Ad Network Features
• Ad Formats: Interstitials, Banners
• Business Models: CPI, CPC
• Bonus: NA
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Android Advertising Networks
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TapContext
TapContext is an advertising network for Android developers that focuses on an enhanced user experience for mobile users. The network claims that, due to their unique targeting method, they provide developers and advertisers with a higher return than others. TapContext shares contracted future revenue from advertisers with affiliates and developers - in other words, the payouts available can be over and above the initial income generated from ad impressions, guaranteeing future income for a period of 6 months in advance. There are a range of interstitial ad types available for app developers which feature contextual targeting to improve performance.
Ad Network Features
• Ad Formats: Interstitial, Banner
• Business Models: CPC, CPM
• Bonus: $100 sign up bonus
InMobi
InMobi, founded in 2007, is a mobile advertising network that has many offices, two of which are based in San Francisco and London respectively. The ad network allows developers, publishers and leading brands to engage with consumers on a global level through mobile advertising – there are 691 million consumers engaged across 165 countries. With a new range of native ads that have a high level of customisation and instant access to premium ad campaigns, InMobi’s native ad platform aims to lead the way in mobile advertising. Other features of the network include: analytics for audience management, a single SDK for ad monetisation, and ‘AppGalleries’ that allows audiences to be engaged with a developer’s mobile app gallery.
Ad Network Features
• Ad Formats: Rich Media, Banners, Native
• Business Models: CPC
• Bonus: NA
Putting the Future of Mobile in Your Hands
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Android Advertising Networks
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Minimob
Minimob is an Android mobile advertising network that provides developers with advanced tools to cross-promote and monetise their newly developed apps. Minimob claims they are different from other ad networks because they offer a higher degree of control when it comes to advertising strategy – developers have exclusive access to their message inventory, and can efficiently run targeted campaigns at zero cost. Minimob is compatible when used in conjunction with other ad networks and is free to use – the SDK integration is quick and takes a few lines of code. Minimob claims to enchance visibility, discoverability and the chance for developers to grow their user base.
Ad Network Features
• Ad Formats: Interstitial, Icon, Ad Wall, Notifications, Tap-to-URL, Tap-to-Call, Tap-to-Text, Tap-to-Market
• Business Models: CPC, CPM, CPAI
• Bonus: NA
Final ThoughtsThere you have it, a list of the best Android ad networks out there at the moment. With new and innovative ways of generating revenue for their apps being created on a frequent basis by advertising networks, Android app developers shouldn’t worry about the latest policy update on the Google Play Store – as ever, the mobile industry has simply adapted, proving that it is a force to be reckoned with. With so many choices out there, it can be hard to decide which advertising network meets the individual needs of the Android app developer. We recommend taking the time to try some of them out, see what works and what doesn’t – it may be that a combination of some of the advertising networks is best.
