Embed Size (px)
Citation preview
Amárach Summer Panel Results Report - 30th June 2015
App Research
3
How many apps do you have on your phone?
Q. 1
Gender
– Male
– Female
Age
– 15-24
– 25-34
– 35-44
– 45-54
– 55+
%
66
54
69
66
63
47
52
12
17
5
11
14
21
20
(Base: All Irish adults – 1000)
Demographics
Social Class
– ABC1
– C2DE
Region
Dublin
Leinster
Munster
Conn/Ulster
61
57
63
59
61
53
14
16
13
17
17
13
10 or More
1-5
15
26
59
1-5
%
46
44
46
51
39
47
44
46
44
46
51
39
47
44
10 or More
%
How many apps do you have on your
phone?
5-10
4
What one app could you not live without?
Google App
7%
(Base: All respondents- 1000)
Messaging Apps e.g. WhatsApp, Snapchat, Viber
17%
Social Media e.g Facebook, Twitter, Instagram, YouTube
20%
Online Banking Apps
6%
News/Sports Apps
17%
*Could live without them-10% *Others-23%
Q. 2
5
What one thing do you wish there was an app for?
Examples
“Cheapest flights
offers” Male
“Holiday package
comparison site”
Male
(Base: All respondents- 1000)
“An app that would charge
your phone when you don't
have your charger” Male
“Telling you where the
speed cameras are with live
updates” Female
“Cheapest flights offers”
Male “Calorie count in Irish
restaurants.” Female
“Meal planning for
weight loss” Female
“Toll Plaza Payment”
To look at your leap
card balance“ Male
A block on all game and social
media apps on the one device, for
an allotted time. i.e. during working
hours” Male
“One that will improve your sleep quality,
not only one that just says what your
actual sleep quality was like” Female
“Doing tax
returns” Male
“Collective music files from multiple
platforms such as Soundcloud, Spotify
and the phone itself in one easy to
manage place rather than switching
between apps.” Female
“Converting the amount of
alcohol I drink to when I can
safely drive. Male Q. 3
Trends Report
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch
