4 Ways to Win the Battle for Mobile Moments

ways to win the battle for MOBILE MOMENTS4

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TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need

for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one

integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across

iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these

need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides

measurement technologies that their ad partners, agencies, and publishers depend on.

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● Why analytics are essential for keeping up with mobile moments

● The three core layers that complete the mobile analytics stack

● How TUNE and other vendors stack up across 12 tech categories

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A point when someone pulls out a mobile device to get what they want immediately and in

context. Companies must evolve quickly to adapt to the changing expectations and

demands of the consumer, who has high expectations for their mobile moments.

So… what is a mobile moment?

To learn more, download Forrester’s latest report, “Vendor Landscape:

Mobile Analytics Vendors You Should Know,” courtesy of TUNE.






Consumer expectations of their mobile experiences and services in their mobile moments

are evolving faster than enterprises can develop best practices, according to Forrester.

Forrester surveyed enterprises about their mobile ambitions, and found that only 17% aspire

to use mobile to its full potential to overhaul customer and employee experiences. And yet

a paltry 7% of respondents have the technology, budget, and talent to execute.

Why do mobile moments matter?








How to seize the mobile moment in steps4








Digital professionals tend to use analytics to make the business case for mobile’s value or monitor

performance rather than to drive improvements in the mobile experience. You can gain a competitive

edge by applying mobile analytics insights to improve existing products or even develop new products

and solutions.

Use analytics to drive experience improvements.1








To effectively leverage mobile analytics, you need the right processes in place to apply insights and

drive continuous improvement. Your best bet is to have agile team working in two- to four-week sprints.

Major updates are likely to occur quarterly or a few times a year, but bug fixes must happen more

frequently. Adjustments to messaging, content and advertising should evolve as quickly as possible.

Work as agile teams to apply insights.2








The majority of mobile marketing professionals either use or plan to use some type of analytics solution.

But mobile analytics is a young industry with many new tools and marketers are still trying to determine

how to use the tools and define the best use of the information and insights. Make sure you test the right

hypotheses, monitor key performance indicators and create reports for executives to drive effective

decision-making.

Master using analytics solutions to drive decisions.3








Consumer expectations are shifting, expecting brands to not only deliver the right experience but actually

anticipate their needs. But just a third of digital professionals use analytics to inform contextual and predictive

insights; another third use location and other contextual data to deliver relevant services. Even less — about a

quarter of mobile professionals — regularly use push notifications, but these key engagement tactics are

closely tied to systems of insights that can drive other strategies and are worth closer consideration and focus.

Serve customers proactively with context.4








The brands that combine consumers, data and technology will be the ones to win mobile moments.

Marketers must get to know their consumers by capturing the best possible data on their interests,

locations and preferences. They should use that data to create actionable, customized messaging for a

variety of devices in the exact moments their customers need them. The companies who successfully

integrate consumers with data and technology will be the ones who come out on top.

Equip yourself with the right combination:








● Why analytics are essential for keeping up with mobile moments

● The three core layers that complete the mobile analytics stack

● How TUNE and other vendors stack up across 12 tech categories


Download the free report (compliments of TUNE) to discover:







P.S. Need an ally on reaching your mobile marketing goals?

Consult with one of our marketing experts: tune.com/get-started

https://www.tune.com/get-started/