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A presentation by Nicola Perobelli, Market Manager Italy, and Christos Vareloglou, Market Manager Greece, Travelplanet24/ Tripsta This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices. Follow the conversation using #warply #mme3 on Facebook and Twitter. The event was powered by: Warply Microsoft Innovation Center Greece Nespresso Nestle Ice-Cream Hellas
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3rd Mobile Marketing event
Mobile moments: be where your customers are
Supported by:
Mobile App Launch
I have an app – Yeah! And now?
- “Mamma?!”- Make sure your watch has batteries!- Do you really want to go to Mars? Maroussi is closer!- Join the “Organic Trade Association”- Keep a coin in your pocket (maybe more than one) - Get a new Tattoo on your hand: “Natural Born Tracker”- Be sure you have a Handsome/Beautiful SEM and Social media specialist and be kind to them- Choose your partners by the number of phones they have!- “The launch” is forever!
Mobile App Retention
I launched an app – Yeah! And now?
- Mamma!? - Sorry! Your app is not yours anymore!- It is time to send a letter to Santa! - Remember you are a “Natural Born Tracker”!- “Life cycle“ is not a Turkish soap opera!- You are boring! Bla bla bla!- How about a relaunch!
Push Notification Testing
Test: Measuring retention
Test: Measuring conversion
Automation1. POI2. “Smart Boost”
Christos VareloglouMarket Manager [email protected]
Nicola PerobelliMarket Manager [email protected]
Ευχαριστούμε - Thank you - Grazie
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