You Should Take A Deeper Look AtYour Mobile Analytics

3 Reasons

Presented by:

56% of Traffic is Mobile

Did you know that:

And Growing FAST!

"Publishers who stop seeing mobile traffic as a channel butas a way of life will be the ones that win moving forward."

-Nathan Putnam, CEO Monumetric

532% in 4 years

It's not only traffic thatis up, so is Ad spend.

$19.2B

$42.63B

$68.69B

$101.37B

2013 2014 2015 2016

Mobile Internet Ad Spend Worldwide (2013-2016)

"One of the largest problems facing mobile advertisersis the lack of attribution transparency"

-Nathan Putnam, CEO Monumetric

3rd Party Cookie Data

"Apple blocks all third party cookie data of its users bydefault. While users may think this is good news, as a

publisher you should know that it is not"-Nathan Putnam, CEO Monumetric

CPM of an ad impression on Safari is only

57% as valuable as animpression on aChrome mobile

browser

Read the Full Articleto keep learning

Key Takeaways

1) Mobile traffic is growing fast

2) Mobile internet ad spend is skyrocketing

3) iOS traffic is only 57% as valuable as Android