LAYERS OF THE

MOBILE ANALYTICS STACK3

Presented by:

TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need

for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one

integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across

iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these

need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides

measurement technologies that their ad partners, agencies, and publishers depend on.

See more at tune.com/blog.

TUNE provides the most used marketing technology by the 100 top-grossing apps across all platforms and many of the largest and most successful ad networks in the world

98%customer service satisfaction rating in 2015

Marketers see an average 69%Increase in installs 6 months after using TUNE.

9 of 10top worldwide app developers have TUNE’s technology integrated into their apps

9 billion conversions are measured monthly by TUNE’s technology

2.2 billion devices currently have an app utilizing TUNE’s technology

500 million app installs are attributed to marketing channels monthly by TUNE

A little bit about TUNE:

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Download this free report, courtesy of TUNE, to discover:

● Why analytics are essential for keeping up with mobile moments

● The three core layers that complete the mobile analytics stack

● How TUNE and other vendors stack up across 12 technology categories

A digital intelligence technology road map used to drive optimized

mobile interactions. Three core functions form a complete stack.

“To build analytics capabilities that inform intelligent and optimized mobile interaction with

customers, you need a range of technical capabilities categorized into three layers.”

- Forrester Research, “Mobile Analytics Vendors You Should Know”

“

So, what is a mobile analytics stack ?

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

3 core functions

work together for a complete mobile analytics solution, or what is often called “the complete stack.”

THE STACK

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

Tools that help manage mobile customer data by

ingesting, processing + storing mobile-derived customer data to be accessed by mobile analytics, essentially fueling the analytics function.

THE STACK

Tools that help manage mobile customer data by

ingesting, processing + storing mobile-derived customer data to be accessed by mobile analytics, essentially fueling the analytics function.

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

THE STACK

Discover examples of mobile data management tools in the

free report, “Vendor Landscape: Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

Tools that leverage inputs from the data management

layer to analyze customer behavior and deliver insights for optimization.

THE STACK

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

THE STACK

Tools that leverage inputs from the data management

layer to analyze customer behavior and deliver insights for optimization.

Discover examples of mobile analytics tools in the free

report, “Vendor Landscape: Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

THE STACKTools that optimize mobile customer engagements for desired outcomes, including mobile behavioral targeting tools and mobile experience testing.

MOBILE DATA MANAGEMENT

MOBILE ANALYTICS

MOBILE ENGAGEMENT OPTIMIZATION

THE STACKTools that optimize mobile customer engagements for desired outcomes, including mobile behavioral targeting tools and mobile experience testing.

Discover examples of mobile engagement optimization tools

in the free report, “Vendor Landscape: Mobile Analytics Vendors You Should Know,” courtesy of TUNE.

Need an ally in reaching your mobile marketing goals?

Consult with one of our marketing experts: tune.com/get-started