1. MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT. 31/JULY Gabrielle Lipsitz Paris Proctor Lucas Valentine Taylor Weis Pitch Project ZINEPAK: BEYOND ENTERTAINMENT

2. 2/ ZINEPAK / Brand Knowledge / Target Knowledge / The Plan / The Measurement / Logistics Project nameAGENDA AGENDA 3. 3/ ZINEPAK / Make ZinePak stand out as the tangible content leader / Differentiate ZinePaks from CDs / Engage your target market digitally and socially, in addition to at point of sale Project nameBRAND KNOWLEDGE THE CHALLENGE. 4. 4/ ZINEPAK / ZinePak has the ability to showcase what it offers in order to differentiate itself as the one-stop shop for tangible entertainment. Project nameBRAND KNOWLEDGE THE OPPORTUNITY. 5. WE UNDERSTAND THE SUPERFAN. 6. 6/ ZINEPAK An avid enthusiast with a strong dedication to a particular person, event or product; one who seeks out additional information or goes out of ones way to establish and maintain a personal, deep-rooted connection with the target. Project nameTARGET KNOWLEDGE SUPERFAN (N): 7. 7/ The three types The lifer Loyal customer with potential The influencer Social media maven The enthusiast The all-knowing fan page aficionado SUPERFANS: WHO ARE THEY? ZINEPAK TARGET KNOWLEDGE 8. 8/ YOUR CONSUMERS ARE DIVERSE. ZINEPAK TARGET KNOWLEDGE 9. 9/ For a relationship to be built with them To have input For people to hop on their fan bandwagon To be recognized for their fandom Custom entertainment that brings them closer to the artists and shows that they love SUPERFANS: WHAT DO THEY WANT? ZINEPAK TARGET KNOWLEDGE I am the ultimate Superfan because I am absolutely in love with Taylor Swift! I NEED to see her again! I need to show Taylor that people from here support and love her! -Alli, 17 (Pepsi Superfan Contest) 10. 10/ SUPERFANS: WHY ARE THEY IMPORTANT? ZINEPAK TARGET KNOWLEDGE People are more likely to act on recommendations from another person than a traditional advertisement For every fan who shares a brands campaign on Facebook, 14 people will learn about that campaign through their newsfeed 9.3% of those people will decide to engage with the campaign in response EACH SUPERFAN = MORE AWARENESS AND ACTION 11. 11/ ZINEPAK CAN MAKE THIS DESIRE A REALITY. ZINEPAK TARGET KNOWLEDGE 12. MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT. THIS IS HOW YOU CAN GET IT. 13. 13/ ZINEPAK Project nameTHE ALL ACCESS PLAN EXCLUSIVITY. CONNECTION. ACCESS. 14. 14/ ZINEPAK ZinePak Access Beyond Entertainment. THE ALL ACCESS PLAN 15. 15/ THE DATA ZINEPAK THE ALL ACCESS PLAN The transition from physical formats has led to double- digit sales declines over the past several years. In the first half of 2013, CD album sales were down 14.2% from 91.1 million units to 78.2 million during the same period in the previous year. Nielsen Soundscan Amid shifts in music consumption, the past several years also saw a significant shrinkage of retail shelf space for CDs sold through mass merchants and big-box outlets such as Wal-Mart Stores Inc., Best Buy Co. Inc., and Target corp. iTunes overtook Wal-Mart stores in 2008 to become the largest music retailer and remains the dominant player in the US digital music market. PORTABILITY AND ACCESSIBLITY ARE NOW MORE IMPORTANT THAN EVER THE INSIGHT 16. 16/ OUR RECOMMENDATION Alternative to CDs ZINEPAK THE ALL ACCESS PLAN If you want to reduce production costs and/or create a more compact package If you want to keep a tangible item in the package Branded ZinePak Flashdrive Include a digital code in the package that operates through a partnership with iTunes/Spotify 17. 17/ WE UNDERSTAND, CDS ARE A PART OF YOUR FOUNDATION. ZINEPAK / Include a peephole to showcase the actual CD that is included / Larger, more noticeable logo on the actual ZinePak product THE ALL ACCESS PLAN RETAIL: PACKAGING 18. 18/ RETAIL: POINT OF SALE ZINEPAK / Highlight the exclusive access that only ZinePak provides / Red carpet / Life-size cutouts / Display Glass: consumers can look in to see what is included Digital: consumers can swipe through photos and videos to see what is included THE ALL ACCESS PLAN SUPERFAN ZONE. 19. 19/ RETAIL: POINT OF SALE ZINEPAK THE ALL ACCESS PLAN WAL-MARTS ROLE. Kantar Retail IQ 20. 20/ SOCIAL/DIGITAL BRANDING ZINEPAK / Updated Website / User-friendly interface / Simple landing page THE ALL ACCESS PLAN 21. 21/ SOCIAL/DIGITAL BRANDING ZINEPAK / Step 1: Gain a following / Implement a contractual agreement with clients to promote ZinePak products, sweepstakes, promotions, and more. THE ALL ACCESS PLAN 22. 22/ SOCIAL/DIGITAL BRANDING ZINEPAK THE ALL ACCESS PLAN / Step 2: Gain awareness / Leverage current followers by encouraging them to share the ZinePak name / Scavenger hunt ZinePak will tweet clues, items to find, challenges and more Tweet back at ZinePak with the correct answer to be entered in the sweepstakes First tier prizes: authentic memorabilia from that star Second tier prizes : smaller items such as signed guitar picks 23. 23/ SOCIAL/DIGITAL BRANDING ZINEPAK / Step 3: Engage and converse with superfans / Offer exclusive content: / Follow us and we will DM you with whose ZinePak is currently in the works! / Make fans feel like they play an important role: / Vote here for the next ZinePak you want to see on shelves! / Initiate a two-way conversation between you and the consumer: / Who are YOU the biggest #superfan for? THE ALL ACCESS PLAN 24. 24/ ZINEPAK THE ALL ACCESS PLAN 25. 25/ ZINEPAK THE ALL ACCESS PLAN LOLLAPALOOZA, 2013 26. 26/ PRESENTATION TITLE PROJECT NAME 27. 27/ 28. 28/ 29. 29/ SPONSORSHIP: LOLLAPALOOZA ZINEPAK LOLLAPALOOZA 2015 ZINEPAK. / Featuring 2 CDs: / 1 with music from 2015 Lollapalooza headliners / 1 with music from smaller artists / Exclusive interviews with featured artists / Backstage photos with the artists / Special Lollapalooza Bracelets / Lolla Laptop Sticker THE ALL ACCESS PLAN 30. 30/ THE ZINEPAK ACCESS TENT. / Exclusive content about performers / Interactive activities like contests and raffles / Prizing: After-party tickets, Lollapalooza ZinePaks, Walmart gift cards, etc. / Every 100th person who enters the tent will receive a FREE Lollapalooza ZinePak SPONSORSHIP: LOLLAPALOOZA ZINEPAK THE ALL ACCESS PLAN 31. 31/ SPONSORSHIP: LOLLAPALOOZA ZINEPAK THE ALL ACCESS PLAN #ZPVIP / ZinePak will host a social media competition where consumers who hashtag #ZPVIP with a photo of them and their favorite ZinePak will be entered to win a ZPVIP Experience at Lollapalooza, granting them 3-day entry tickets, backstage passes and meet-and-greets at the show, bringing them closer to Lollapalooza AND ZinePak than ever before. 32. ZINEPAK & LOLLAPALOOZA THE PERFECT MATCH. 33. 33/ MEASUREMENT ZINEPAK Momentum has the technology to predict your success. / Updated Social Media / Currently 5,445 FB Likes / Currently 7,379 Twitter Followers / Retail Sales / $25 million in past 3 years / Lollapalooza Results / Drive retail sales / Huge increase in brand awareness / More partnership opportunities MEASUREMENT 34. 34/ LOGISTICS ZINEPAK / Retail / Recommendations (A la carte) / Lollapalooza / Custom sponsorship packages built by Lolla based on client needs / Timing LOGISTICS March *Tickets Released July/August *Event Days 35. THANK YOU