Your Roadmap to B2B Trade Show SuccessWhite Paper Preview

Picking the right trade show

• Go local

• Go big or go home

• Don’t forget virtual options

Planning for a trade show exhibition

• Create a budget

• Project manager

• Creative partners

• Staffing requirements

• Marketing collateral

Planning for a trade show exhibition

• Less is more

• Booth signage

• Spying on the ‘enemy’

Pre-show marketing outreach

• If you build it they might not come (unless you tell them)

• Emails still rule

• Be social

• Tell the story

• Lead capture

Media outreach• Research

• Media list

• Message design

• Spokesperson training

• Press release

• Timing

• Reporting

Social media strategy• Plan plan plan

• Platforms of choice

• Coordination

• Posting frequency

Keep it going!• Follow up

• Connect

• Share media coverage

Download the white paper• Read the entire white

paper to get the full story on how you can turn your next B2B trade show presence into a success.

• Download our white paper for free at manzercommunications.com/trade-show-white-paper/

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