“Your Future”

Group 8:

Kai Chen

Rafael Espinosa

Dustin Lee

Background

The U. S. News (2013)

- 63% college students want to have Internships

- Only 23% had before

- 84% said they need more training

Survey at UIUC (2014)

- 84% students want to have internships during the

summer break

Situations

Students don’t have enough time to look for

internships and consider whether they fit or not

Most Internship Websites only alert students

there are some new positions

The only thing students want to obtain from the

internships is experience

“YF” InternMatch

Students only need to upload their resume;

One-month free trial; $10 each month;

We will help students match with companies;

If students get interviews, we will assign

professionals for students to practice

- It is free

- Students can make

appointments with

professionals to do interview

practice

- Students still can track their

application status via the app

Competitive Resource

Analysis

Large Scale (Two-Sided avenue of

benefits)

We know what students need; build a large

network between companies and students

directly.

We will directly partner with various universities

to reach a large population of students

We can partner with companies or organizations

looking to hire students

Switching costs

The cost a consumer incurs when moving from one product to another

Unique Services

Unique Benefits, such as discount

Time

Emotional costs

……

Data

At present, we have done several surveys

online to know what kind of services most

students want to have on our website.

Easy to get data from other similar

companies, such as I-Link.

Easy to conduct online surveys to collect

primarily data to find out how to improve

services to meet more students’ need.

Competitive Environment

Analysis

Buyer PowerIs high

Students have many alternatives

However, we can use our membership

program to reduce their buyer power

Supplier Power

Is Low

Our company is B2B

marketplace where we bring

together buyers (students) and

sellers (companies)

Threat of Substitute

Products or Services

Is High

If they don’t want to spend money, they

only need to spend time on doing

research for themselves.

It is our biggest problem at present.

- But, we have some unique services other

companies don’t have

Threat of New Entrants

Is high

It is easy for new competitors

to enter a market

Low cost

Low technical requirements

Rivalry Among Existing

Competitors

Data Tables

IT evaluation metricsEfficiency IT metrics – measuring the

performance of the IT system itself

System availability

Our website will be available for users 24

hours 7 days

Response time

The response time is very short. When

students click to upload resume or cover

letters, it only takes about 5 seconds

Information accuracy

All information on the website is accurate

because we will check with companies at

least three times.

Effectiveness IT metrics – measuring the

impact IT has on business processes and

activities

Usability

- Degree of freedom: students don’t need a lot of clicks to

find out desired information.

- Only type information and click “search”

Customer satisfaction

- Survey

Conversion rates

- Advertising

Financial

- Return on Investment

Marketing Promotion

Strategy

Social MediaAdvertising on Social Media (Video)

https://www.youtube.com/watch?v=lnSAPXCmcuE&feature=youtu.be

Referenceshttp://www.usnews.com/education/best-colleges/the-short-list-

college/articles/2013/10/22/10-colleges-with-the-highest-rate-of-

student-internships

http://www.ciozone.com/index.php/Management/The-Five-

Essential-Metrics-For-Managing-IT.html

https://www.youtube.com/watch?v=lnSAPXCmcuE&feature=youtu.b

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