Young Marketers Elite Graduation 2015 - Team 3

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    16-Apr-2017

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<ul><li><p>FINAL EXERCISE ELITE GRADUATION </p><p>Trung Hieu Huong Giang Dinh Huong Duong Luong Ngoc Tran </p></li><li><p>The question is: WHATS THE NEXT TYPE OF CONNECTION? </p><p>Connection of person-to-person Connection of person to digital content (information, music, video, game) </p><p>The next of connection is connection of person to non-digital content from real things </p><p>Because people expect technology will go beyond </p><p>- A B I T A B O U T S M A R T P H O N E - </p><p>WE CALL THIS: REAL-OBJECT CONNECTION </p></li><li><p>- P R O D U C T I D E A - </p><p>REAL-THING CONNECTION </p><p>enables connection between smartphone and real objects SE</p><p>CURI</p><p>TY </p><p>HOM</p><p>E HE</p><p>ALTH</p></li><li><p>Connected objects that are e m b e d d e d t o y o u r transportation to keep track of gasoline, location if lost, </p><p>TRANSPORTATION-THING CONNECTION </p><p>Connected objects helps to boost productivity and </p><p>EDUCATION-THING CONNECTION </p><p>B-SENSOR Object </p><p>B-SENSOR Object </p><p>No one can access your data, except you </p><p>B-SENSOR Object </p><p>BCloud </p><p>REAL-OBJECT CONNECTION PRODUCT IDEA: </p></li><li><p>CONSUMER &amp; HOME HEALTHCARE &amp; LIFE </p><p>SCIENCE SECURITY </p><p>RETAIL TRANSPORTATION </p><p>APPLICATION | BENEFITS </p><p>Number 1 security software in Vietnam </p><p>Foundation on people connecting to objects through smart devices </p><p>BKAV ROOTSTRENGTHS </p><p>BKAV already has a solid foundation of security in digital world We will adapt this strength to our new kind of connection </p></li><li><p>TARGET CONSUMER | THE WEALTHY According to Boston Consulting Group, Vietnamese AB+ will reach 30% in 2020 30% </p><p>According to Economist Intelligence Unit, Vietnam is the 3rd country which has the fastest growth in rich people from 2014 - 2020 </p><p>WHO ARE THE WEALTHY? </p><p>DEMOGRAPHIC -Income: AB+ -Living in 6 key cities -Living busy, on the go, big spender -High social status -Higher demand in security for property things </p><p>INSIGHT </p><p>The more I have, the more I fear. I want a solution to help me feel secured for valuable things I have </p><p>WE ARE SELLING SECURITY ON YOUR FINGERTIPS </p></li><li><p>- WHAT WE ARE OFFERING - </p><p>Smartphone is the hub of all the sensors stuck on valuable objects surrounding you </p><p>FEATURES Sensors will always keep track and show: -Environment awareness (humidity, temperature, gas,) -Location -Detect human presence -Alarm system </p><p>FUNCTIONAL -Secure all valuable assets -Proactive warning of any unexpected incidents </p><p>EMOTIONAL -Feel worry-free about their assets (physically, digitally) -Sense of staying controlled their assets </p><p>- BRAND ESSENCE - </p><p>SECURITY ON YOUR </p><p>FINGERTIPS </p></li><li><p>COMPETITOR TARGET CONSUMER: THE WEALTHY Apple: Simplify technologies, let it serve consumer in the easiest way Samsung: Innovate technology for consumer to live a more comfortable life Microsoft: Focus on technology of camera to offer consumer memorable experience Oppo: See smartphone as a personal accessory to show their characteristics </p><p>-Income: AB+ -Living in 6 key cities -Living busy, on the go, big spender </p><p>The more I have, the more I fear. I want a solution to help me feel secured for valuable things I have </p><p>INSIGHT </p><p>RTBs </p><p>DISCRIMINATOR </p><p>VALUES &amp; PERSONALITY </p><p>BENEFITS Only BPhone can unify all the security gadgets for easier control </p><p>- S e c u r i t y B - s e n s o r s a r e developed distinctly for unique connection to BPhone. -Having a cloud system for all sensors </p><p>Secur i ty , c las sy , I n n o v a t i v e , Progressive </p><p>Functional: -Secure all valuable assets -Proactive warning of any unexpected incidents Emotional: Worry-free, sense of control </p><p>-High social status -Higher demand in security for property things </p><p>- BRAND KEY - </p><p>SECURITY ON YOUR </p><p>FINGERTIPS </p></li><li><p>BRAND 360 degree </p><p>BRAND ESSENCE </p><p>SECURITY ON YOUR FINGERTIPS </p><p>BRAND COMMUNICATION IDEA </p><p>A GUARDIAN FOR THE WORTHEST </p><p>ACTIVATION PLATFORM </p><p>TECHNOLOGY HOUSE </p></li><li><p>Proposition </p><p>Product </p><p>Place Promotion </p><p>Price </p><p>Name: B-Phone package Including: -Bphone -B-sensors </p><p>A guardian for the worthest </p><p>5Ps </p><p>Online Showroom </p><p>Security on your fingertips </p><p>20 mil VND + SECURITY ON </p><p>YOUR FINGERTIPS </p></li><li><p>FINAL EXERCISE ELITE GRADUATION </p><p>THANK YOU </p></li></ul>