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Assignment 9.2 – BRAND POSITIONING
Hồng Ngọc – Vân Hương
1. COMPETITIVE ENVIRONMENT
Young Marketers
YM competition
Elite Development Program
YM Connection
YM Initiative
Market
UFLL, Marketing Challengers, Nielsen Case Competition
RIO Creative
Margroup, RMIT marketing club, other student’s marketing clubs
Internship program of FMCG companies (P&G, Unilever,…)
Competitive environment: All marketing activities for students, which are studying at universities or newly graduating.
2. Target Description
• The young, 18-25 years old
• Career-oriented
• Interested in marketing
• Having potential in marketing. At fundamental phase of exploring marketing
• Dynamic, eager to learn
WHAT THEY SAY WHAT THEY DO
I don’t know how to start and continue learning marketing to practice well in reality
I usually come to talkshows shared marketing experience by top experts, then follow them on facebook. In addition, I and my friends participate in some marketing competition, or register in marketing courses
3. Insight In the first phase of exploring marketing world, I want to join in the environment, which is enough interactive and professional for me to improve myself, so I can learn and understand knowledge in a deep and practical way.
Benefit Values and
Personalities Reason to believe Discriminators
Competitive but full and various of knowledge. So I have more confident in the future path.
- Knowledgeable - Professional. - Interactive.
- Top experts in marketing. - Interesting event relating directly to consumer’s concerns
Top expert marketing network, who have close interaction with joiners
BRAND ESSENCE
Trustworthy companion in marketing road of the young generations
4. YOUNG MARKETERS PLATFORM
-Proactive -Dare to dream
-Sociable -Fun
Trustworthy companion
in marketing road of the
young generations
1. Competitive Environment
-All marketing activities for
students
2. Target
The young, 18-25 yrs. Career-oriented At fundamental phase of exploring marketing Dynamic, eager to learn
3. Insight In the first phase of exploring marketing world, I want to join in the environment,
which is enough interactive and professional for me to improve myself, so I can learn and understand knowledge in
a deep and practical way.
4. Benefit
Competitive but full and various of knowledge. So I have more confident in
the future path.
5. Values and Personalities
Knowledgeable Professional.
Interactive.
6. Reason to believe
Top experts in marketing. Interesting event relating directly to consumer’s concerns
7. Discriminator
Top expert marketing network, who have close interaction with joiners